Fashion Communication and Promotion
Students studying Fashion Communication and Promotion draw upon an in-depth understanding of fashion journalism and fashion marketing, in which communication techniques are applied in a context dominated by novelty and change. Mass media, writing, public relations, and advertising courses are combined with fashion courses covering fashion history, product analysis, trend forecasting, styling, photography, and promotion in a global context to prepare students for careers in the growing fashion media industry.
Lasell’s fashion courses will leave graduates qualified for entry-level positions in fashion journalism with professional media environments such as fashion magazines, fashion and style newspaper sections and websites, television, and film, as well as in the fashion marketing and public relations profession, developing and promoting branded products, including both apparel and non-apparel companies and clients. Graduates receive a Bachelor of Arts degree from the Fashion Department.
Fashion Communication and Promotion Major Curriculum
Major Requirements
55 credits
| COM 101 |
Understanding Mass Media | 3 |
| COM 105 | Writing for the Media | 3 |
| COM 208 | Introduction to Public Relations | 3 |
| COM 221 | Introduction to Advertising | 3 |
| FASH 101 | Contemporary Issues in Fashion | 3 |
| FASH 200 |
Fashion History | 3 |
| FASH 210 | Textiles | 3 |
| FASH 212 | Visual Merchandising | 3 |
| FASH 218 | Fashion Communication | 3 |
| FASH 301 | Fashion Promotion | 3 |
| FASH 306 | Fashion Styling and Photography | 3 |
| FASH 309 | Apparel Product Develoment | 3 |
| FASH 315 | Trend Forecasting | 3 |
| FASH 403 | Internship Field Assignment | 3 |
| FASH 398 | Professional Development for Fashion Internship | 1 |
| FASH 422 | Fashion Communication Capstone | 3 |
Choose one of the following courses
6 credits
| FASH 200 | 20th Century Fashion History | 3 |
| FASH 342 | Fashion and Society | 3 |
Choose two of the following courses
6 credits
| GRAP 105 |
Introduction to Digital Design |
3 |
| ARTS 219 | Digital Photography | 3 |
| COM 209 | Journalism | 3 |
| COM 213 | Writing for Public Relations | 3 |
| COM 218 | Digital Video Editing | 3 |
| COM 223 | Creative Advertising Copy and Design | 3 |
| COM 314 | Magazine and Feature Writing | 3 |
| COM 319 | Advertising Planning: Media Campaigns | 3 |
Additonal Requirements
12 credits
| ARTS 120 | 3-D Design | 3 |
| ARTS 126 | Principles of Color and Design | 3 |
| COM 205 | Media Ethics and SocietyAI(ME) | 3 |
| COM 212 | Intercultural CommunicationAI(MC) | 3 |
Minimum Credits Required for Graduation - 120
General Education Core Requirements and Remaining Unrestricted Electives
53 credits
