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Fashion Communication and Promotion

COURSE CODE
COURSE TITLE
CREDITS
Core Courses

 

 

X
 
 
ARTS120

ARTS120 - Three-D Design

This course introduces students to the notion of creating within three-dimensional space. Line, composition, planes, volume, and surfaces are studied from both additive and subtractive perspectives. Students construct various models and/or maquettes. Problem solving and individual expression are emphasized.

X
Three-D Design
3
ARTS126

ARTS126 - Principles of Design & Color

This course is an introduction to the theories and concepts of design and color with an emphasis on developing an awareness and sensitivity to art as an integral part of one’s life and as a way to complement one’s aesthetic needs. This is a lecture/discussion/critique course with visual material, critical essays, individual expression, and museum/gallery trips. NOTE: First year Graphic Design majors should seek out the majors-only section when enrollling.

X
Principles of Design & Color
3
COM101

COM101 - Understanding Mass Media

This course surveys the theories, history, economics, audience, and regulations of the major forms of mass media, including newspapers, magazines, motion pictures, radio, television, and new electronic communication. Students develop a basic understanding of the roles of mass media and their effects on society and the individual. The course focuses on the relationship between mass media and society, so students can identify current trends that are changing the nature and function of traditional mass communication. Students examine and debate many current controversial issues concerning the mass media and their effects on our society and culture. Students discuss significant aspects of mass communication, including ethics and policy formulation that are playing key roles in the materialization of a new global communication era.

X
Understanding Mass Media
3
COM205

COM205 - Media Ethics & Society

This course explores such significant questions as: What constitutes sound, ethical communication practice in the mass media professions (TV, radio and internet), advertising, journalism and public relations? What are the moral and practical rules anyone involved in mass media professions must follow to maintain that all-important bond of trust between the client and the consumer of information? What constitutes ethical behavior in the news business, PR and advertising, and why is it vital to the functioning of a democratic society? This course uses two avenues of inquiry; one exploring the philosophical basis of media ethics and another outlining case histories from the media. Current trends in the news and popular culture’s view of the ethical lapses in the mass media, journalism, advertising, and public relations are also explored. The examination of media ethics is done from a constructively critical point of view, with a particular focus on the intersection of media and society. Prerequisite: COM 101.

X
Media Ethics & Society
3
COM208

COM208 - Public Relations

In this course, students explore the evolution, theoretical basis for, and practice of professional Public Relations. Students review the history and current practices of Public Relations and examine the differences between: PR and advertising; press relations and public affairs; promotions and news events; marketing and media placements. Students gain insights into the Public Relations function for corporations, high tech companies, government agencies, politics, education, the entertainment industry, sports, and non-profit institutions. Lectures, case studies, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local and national publicity, special events, and community and government relations for organizations. Prerequisite: COM 101.

X
Public Relations
3
COM212

COM212 - Intercultural Communication

This course examines communication issues that arise from contact between people from different cultural backgrounds in everyday life, social encounters, and business transactions. Interdisciplinary approaches are applied to the study of how verbal and nonverbal presentation, ethnic, gender, and cultural differences affect communication. The course provides exercises in participation, analysis, and criticism of interethnic and interracial communications in small group settings. Students examine factors of international communication; such as the cultural, economic, political, and social influences and the role of communication in affecting social change in a wide variety of cultures and countries. Prerequisite: COM 101 or SOC 101 or PSYC 101.

X
Intercultural Communication
3
COM221

COM221 - Advertising

This course introduces students to the field of advertising, including the role of promotional elements (advertising, direct mail, promotion, etc.) found in an advertising agency or in the communication program of an organization. In this course, students learn that advertising is more than just ads on television, on a web page or in print. Advertising is a process that starts with research and moves through analysis, planning, action, and evaluation. The development of an effective advertising strategy requires an understanding of overall communication processes and theoretical principles, how organizations organize and brand themselves for advertising and other promotional functions, consumer behavior, and how to set goals and objectives. A cooperative learning project requires students to engage in the kind of strategic thinking, planning and execution that is done by advertisers, researchers, media planners, and copywriters. The course also addresses how the advertising industry is regulated and how key social issues and various consumer constituencies can present problems for advertising professionals. Prerequisite: COM 101.

X
Advertising
3
COM225

COM225 - TV I: Producing

Part I of this two-part course introduces students to the basics of TV producing. Students learn the process of writing a pitch, proposal, treatment, and budget. They also learn the fundamentals of basic screenwriting and production scheduling, as well as managing cast, crew and vendor relationships. The course also explores the roles of the casting director, location manager, production coordinator, and script supervisor. The course concludes with a preview of the production team and the role of the line producer, unit production manager, production manager and assistant directors involved in managing the physical production process of producing a television show.

X
TV I: Producing
3
COM226

COM226 - TV II: Production

Part II of this two-part course introduces students to the fundamentals of television production in a TV studio environment. Throughout the semester, students participate in a television crew to produce a high quality “Lasell TV” program to be aired on local access television. Students develop a genuine understanding of real-life television studio operation by rotating through the various positions in both control room and TV studio environments. Roles the students experience during the semester include: director, technical director, assistant director, computer graphics technician, audio technician, teleprompter operator, camera operator, and floor director. Prerequisite: COM 225 or Permission of Instructor

X
TV II: Production
3
FASH101

FASH101 - Contemporary Issues in Fashion

This course takes an interdisciplinary approach to the fashion business as it relates to cultural, historic, economic, and contemporary influences, giving students a basic understanding of the terms and concepts associated with the fashion and retail industries. Topics include: technological applications, environmental influences on fashion; the fashion cycle; trend forecasting; fashion marketing; women's, men's, and children's apparel; supply chain management; foreign and domestic market centers; and retail merchandising.

X
Contemporary Issues in Fashion
3
FASH200

FASH200 - Fashion History

This course covers the evolution of fashion from the time of early civilization to the mid-nineteenth century. Students learn how to identify various characteristics of clothing by studying both the social and psychological aspects of western culture. An understanding of fashion trends in relationship to art, architecture, and human behavior throughout history, and the various social implications clothing has on a given society are also explored. Upon completion of this course, students should be able to interpret fashion as a cultural language with identifiable characteristics. This is a writing intensive course. Prerequisites: ENG 102, or permission of instructor.

X
Fashion History
3
FASH207

FASH207 - Digital Tools for Fashion

Technical skills are becoming more and more a required proficiency in all capacities of the fashion industry. This course introduces Fashion & Retail Merchandising and Fashion Communication & Promotion students to software prominently used for apparel manufacturing, retail and media. With a focus on methods of visual communication, projects include technical drawing, colorization, editing, and integration and manipulation of photographic images.

X
Digital Tools for Fashion
3
FASH210

FASH210 - Textiles

This course introduces the study of textiles through exploration of the production of fibers and methods of creating fabrics. Students learn to identify fiber content, properties and various types of weaving and knitting applications. Other topics include the study of fiber characteristics, quality and care of fabric finishes, and a practical assessment of fabrics in realtionship to particular end uses.

X
Textiles
3
FASH212

FASH212 - Visual Merchandising

This course builds a foundation in basic visual methods to promote products. The use of interior, P.O.P., and exterior displays, fixturing, graphics and signage are discussed. Various hands-on projects develop an aptitude for working with color and proportion to create visual solutions for product promotion. Exploring color analysis and proportion, students create visual solutions that demonstrate artistic sensitivity and express a mood or idea. Additionally, students become familiar with journalistic reporting and written analysis through various media applications. Prerequisite: FASH 101, ARTS 120.

X
Visual Merchandising
3
FASH218

FASH218 - Fashion Communication

This course examines communication strategies in the fashion industry. Students analyze the different facets of communication including maintaining consistency with integrated and content marketing, navigating the global landscape, messaging through digital and various media channels, and managing emerging trends in social marketing. Guest speakers, connected learning projects, and field trips facilitate the transfer of theory into practice, providing the student with a platform for developing a viable body of work related to fashion communication. Prerequisites: ENG 102, COM 101 and FASH 101.

X
Fashion Communication
3
FASH301

FASH301 - Fashion Promotion

This course integrates fashion industry promotional activities centered around the "promotion mix." Through advertising, publicity, and special events including fashion shows, students create and execute promotional campaigns that link to various external constituents to stimulate consumption of a product or service. Prerequisite: FASH 212.

X
Fashion Promotion
3
FASH306

FASH306 - Fashion Styling for Photography

Fashion Photo Styling is designed to provide fashion designers, stylists, and merchandisers with an understanding of the conventions and visual traditions of fashion photography. The principles of lighting are discussed particularly as it relates to the creation of mood and image. An exploration of the history of fashion photography familiarizes students with its various visual traditions and styles. The relationship between marketing principles and the determination of style in the context of image usage are explored. Regular photo shoots provide students with hands-on experience of image creation.

X
Fashion Styling for Photography
3
FASH307

FASH307 - Fashion Branding

This course explores issues related to fashion branding and brand recognition by presenting an overview of brand management. Through case studies and analysis of contemporary media, students examine the notion that perceived value and ethos of a fashion brand can be increased through advertising, thematic control, and legal safeguards. The course also details how to build a fashion brand, maintain its brand equity, and re-tool a brand when its stature in the marketplace decreases due to consumer consumption and economic changes. Prerequisites: BUSS 220 and FASH 211.

X
Fashion Branding
3
FASH315

FASH315 - Trend Forecasting

This course teaches students to enhance their fashion forecasting ability through a combination of “pulse-point” research, analysis, and presentation. Exploring techniques for interpreting the social/cultural influences on fashion change facilitates the ability to recognize and predict fashion trends in the global context. Prerequisite: FASH 101.

X
Trend Forecasting
3
FASH401

FASH401 - Fashion Industry Professional Dev

This course is designed to prepare students for the professional work environment through simulated business activities, case studies, and meetings with faculty and industry experts. The course explores career development and professional strategies, each of which is designed to prepare students for FASH 403 Field Assignment. This is a writing intensive course. Prerequisites: FASH 309, FASH 302 (can be concurrent).

X
Fashion Industry Professional Dev
3
FASH415

FASH415 - Internship

The internship field assignment provides students with hands-on experience in the business of fashion, applying classroom theory to the professional work environment. Objectives for the field assignment include: (1) exposure to major components of the fashion company’s operation, (2) first-hand experience in the professional working environment, and, (3) acquisition of professional skills required for this ever-changing fashion industry. The student completes a journal, analyzes the internship company and processes, and receives feedback and evaluation from the internship site supervisor. A minimum of 150 hours of supervised onsite work is required. Prerequisites: FASH 401 and senior standing

X
Internship
4
FASH422

FASH422 - Fashion Communication Capstone

The Fashion Communications and Promotion Capstone draws upon prior educational and internship experiences, synthesizing them into a capstone project that enhances the student's bridge to the next step in his or her academic or professional life. The capstone project is student-driven and mentored by select faculty. The project includes research, planning, process management, execution, and reflection. Prerequisites: FASH415.

X
Fashion Communication Capstone
3
Choose 1 from the following:

 

 

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FASH303

FASH303 - History of 20th Century Fashion

This course examines fashion from mid-nineteenth century to present day, exploring notable creators and addressing the aesthetic, economic, social, and political forces that impact the development of styles. Discussions and research focus predominantly on American and European culture, but endeavor to include a global perspective, taking into account issues of ethnicity, class, and sexuality. This course also includes first-hand examination of garments as part of an approach to develop critical thinking and “seeing.” Students utilize these observations to understand fashion as an art form, a commodity, and a symbol of cultural and personal identity. Prerequisites: ENG 102 and FASH 101 or permission of instructor.

X
History of 20th Century Fashion
3
FASH342

FASH342 - Fashion & Culture

This course evaluates the concept of fashion in the cultural context and its impact on human behavior as non-verbal communication, including the expression of national identity. Through a historical and contemporary study of the connection between fashion and society, the relationships between clothing, culture, ethnicity, social and political events, economic status, and geographical location are examined. Students explore the symbolic aspects of clothing from the personal and consumer standpoints. Prerequisite: PSYC 101 or SOC 101.

X
Fashion & Culture
3
Choose 2 from the following:

 

 

X
 
 
ARTS219

ARTS219 - Digital Photography

This course provides an introduction to the basic concepts of digital imaging as applied to photography. Students combine traditional photographic methods with the latest digital techniques, using image manipulation software, scanning equipment and other computer-based tools. Students are responsible for providing their own digital camera.

X
Digital Photography
3
COM105

COM105 - Writing for The Media

This course provides students with a basic introduction to and overview of communication writing that focuses on channels of communication (clients, audiences, formats); creating writing samples; conducting writing exercises; developing strategies for soliciting feedback; and engaging in peer editing exercises. Students learn about various media writing formats, such as news releases, features, profiles, columns, editorials, reviews, speeches, public service announcements, backgrounders, etc. This is a writing intensive course. Prerequisite: COM 101.

X
Writing for The Media
3
COM209

COM209 - Journalism

In this course, students learn reporting and writing techniques necessary to produce a variety of types of articles. Assignments may include politics, sports, entertainment, and interviews. There is discussion of roles of reporters, columnists, editorial writers, editors, photographers, and graphic designers in the daily process of journalism as decisions are made in the news­room as to what stories to cover; what stories, photographs and video clips to publish or broadcast; and on what page to display them or in which order to broadcast them. The various reporting specialties covered in journalism – Health, Education, Business, Arts, Sports, Lifestyle, Entertainment, Travel - are explored. Students have the opportunity to publish their work in the campus newspaper, The 1851 Chronicle. Prerequisite: ENG 102.

X
Journalism
3
COM213

COM213 - Writing for Public Relations

This course serves as a workshop in which students apply the fundamental skills of journalism to the different formats commonly used in writing copy for public relations and advertising, including press releases, public service announcements, profiles, brochures, and advertisements. In addition, students continue to sharpen their editing skills by revising their own work and by copyediting and critiquing the work of other students. Central to the objectives of this course is that students improve their ability to write clearly and concisely, avoiding common errors in grammar, punctuation, spelling, and usage. Prerequisite: ENG 102.

X
Writing for Public Relations
3
COM215

COM215 - Radio Production

This course introduces students to the basics of radio production. Students learn announcing techniques, the fundamentals of microphones and sound mixing, as well as the skills to produce quality radio. The course also provides a general overview of the behind-the-scenes radio business and industry. Projects include a news announcement, radio interview, public service announcement, and a short music format radio show. Much of this class takes place outside of the classroom at the Lasell College Radio station.

X
Radio Production
3
COM217

COM217 - Video Production

This course introduces students to the basics of video production. Students learn basic videography techniques using professional video cameras such as the SONY HVR-HD1000U. In addition to videography, students learn the basics of digital video editing using industry-standard Avid nonlinear editing programs. Video projects include a video camera roll test, Avid editing assignment, news package, and a short movie where students shoot, direct, and edit their own creative narrative.

X
Video Production
3
COM223

COM223 - Advertising: Copy & Design

This course approaches the design and content of advertising from a variety of creative perspectives —from art to copy to production. The aim is to create eye catching, stand-out advertising —the kind that requires concentration, creativity, and focus. Students don’t have to be skilled graphic artists, but they do need to be able to explain in detail how a storyboard works and what message is intended for the consumer through an emphasis on: visual effects of the design; use of color and placement; and the significance of slogans, copy, and dialogue. This class duplicates as closely as possible the experience of working in a creative group within a real ad agency. Prerequisite: COM 221.

X
Advertising: Copy & Design
3
COM302

COM302 - Entertainment Media

A focus on the entertainment media industry requires making sense of the material that captures the audience's attention, influences culture, and provides enjoyment to mass media consumers. Course topics include the business of entertainment media, the production and distribution of media content, and multimedia convergence. Students in this course examine the multiple genres for the content of entertainment media, such as drama, comedy, reality TV, and gaming. Students learn how the entertainment industry works, captures the interests of contemporary audiences, and influences our culture and values. Prerequisite: COM 101.

X
Entertainment Media
3
COM314

COM314 - Magazine & Feature Writing

This course is focused on the longer pieces of magazine writing, such as feature articles and interview profiles, and other forms of narrative, nonfiction journalistic writing. The course includes reading, analyzing, and modeling well-written newspaper and magazine articles that entertain as well as inform readers. Students have the opportunity to provide editorial support for and submit feature articles for publication to Polished, a Lasell College produced magazine. Prerequisites: COM 101, COM 209.

X
Magazine & Feature Writing
3
COM319

COM319 - Advertising Planning: Media Campaigns

This course provides an environment for students to become engaged in a professional style media planning and buying campaign, which is an essential strategic focus of the advertising industry. Students develop a full advertising plan based on the current planning structure of a contemporary advertising agency. Working in teams, students conduct a detailed advertising analysis that allows them to provide strategic and creative solutions to problems they have identified in their research. Student teams construct an advertising plan that positions and promotes a product, a message, a politician, or a brand to a con­sumer audience. Each student team produces a comprehensive media campaign that identifies and targets the appropriate media outlets for advertising placements. The class has a modicum of pressure and intensity that reflects some of the challenges necessary to succeed in the advertising industry. Prerequisite: COM 221.

X
Advertising Planning: Media Campaigns
3

General Education:  Aesthetic 1, Historical 1, Psychological and Societal 1, Quantitative 1, Scientific 1

General Education Core Requirements and remaining Unrestricted Electives: 47 credits

Minimum credits required for graduation: 120

Courses listed below fulfill Area of Inquiry requirements:

Moral and Ethical
COM 205: Media Ethics & Society
Multicultural
COM 212: Intercultural Communication