Integrated Marketing Communication

Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Communication Program. Each certificate is composed of five three-credit courses and can be completed within nine months.

Integrated Marketing Certificate - Core Courses (9 credits)
COM 725 Advertising
COM 742 Integrated Marketing Communications
MGMT 740 Consumer Behavior

Integrated Marketing Certificate - Electives (6 credits)
Choose any 2 courses from the graduate course offerings
COM 704 Corporate Communication
COM 730 Graphic Design for the Marketplace
COM 731 Video Production
COM 738 Persuasion & Public Opinion
COM 743 Integrated Marketing Communications & the Internet
COM 750 Intercultural Communication
COM 751 Health Communication
COM 754 Governmental Relations
COM 755 Communication Law
MGMT 706 Marketing Management
MGMT 741 Marketing Research
MGMT 745 Marketing Strategy

Graduate Info Session
Wednesday, July 15, at 6:30 p.m.