Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell’s Master of Science in Management Program. Each Marketing Certificate is composed of five three-credit courses and can be completed within nine months.
Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Marketing Certificate - Core Courses (9 credits):
MGMT 740 - Consumer Behavior
MGMT 741 - Marketing Research
MGMT 744 - Global Marketing
Marketing Certificate - Electives (6 credits):
Choose any 2 courses from the Graduate offerings
MGMT 702 - Research Methods
MGMT 724 - Marketing to Seniors
MGMT 745 - Marketing Strategy
MGMT 746 - E-Commerce
MGMT 747 - Social Marketing
MGMT 749 - Ethical Theory in Management
MGMT 751 - Business Strategy