MS in Management: Marketing

Students with the Marketing Concentration will receive a Master of Science in Management and the ability to identify marketing opportunities and implement them at a management level. The Marketing concentration provides a substantial focus on topics specific to marketing, including planning and communicating integrated marketing strategies, the study of buyer behavior, planning and communicating plans, and more. This Marketing graduate program is perfect for motivated students who want to take their marketing skills to the next level. View the Master of Science in Management with a concentration in Marketing admission requirements.

Lasell's Graduate Program also offers a Marketing Certificate.

Core MS Curriculum
21 credits

MGMT 700 21st Century Global Leadership 3
MGMT 703 Strategic Information Management 3
MGMT 704 Financial Management 3
MGMT 705 Organizational Theory 3
MGMT 706 Marketing Management 3
MGMT 707 Operations Strategy 3
*MGMT 798 Research Project Capstone OR 3
*MGMT 799 Internship Capstone 3

*Students choose either MGMT 798 OR MGMT 799

Marketing Concentration Courses
9 credits

MGMT 740 Consumer Behavior 3
MGMT 741 Marketing Research 3
MGMT 744 Global Marketing 3

Electives (Choose 2)
6 credits

Possible elective options (see all course options here):

MGMT 702 Research Methods 3
MGMT 724 Marketing to Seniors 3
MGMT 744 Global Marketing 3
MGMT 745 Marketing Strategy 3
MGMT 746 E-Commerce 3

View our complete graduate course descriptions.

Graduate Info Session
Wednesday, July 15, at 6:30 p.m.