Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

News Highlight

Lasell Introduces Cross-Registration Program with Regis College, Expanding on Courses Offered  Monday, March 30, 2015Lasell College will begin a cross-registration program with Regis College this Fall, enabling undergraduate students to enroll in additional courses there at no additional cost. Lasell students will be able to add selected Regis courses to their Lasell schedule starting with pre-registration this April.

Featured Event

Graduate Information Session  Wednesday, August 20, 2014