Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

Student Profile

Katie RathbunResort and Casino Management, Class of 2016"I wanted a small school with small class sizes where the teacher knew my name."  

News Highlight

The Choice Blog Features Lasell Admissions on Campus Tours  Thursday, May 29, 2014The Choice Blog Features Lasell Admissions on Campus Tours

Featured Event

Lasell College Drama Club Presents "Nine" the Musical  Saturday, December 7, 2013Yamawaki Auditorium