Public Relations Concentration
The Master of Science in Communication with a concentration in Public Relations covers public relations theory, legal and ethical issues, and develops the analytic and creative know-how you’ll need to excel in the field. Each course in the Public Relations concentration addresses the way that the Internet is changing the way corporations communicate.
All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College’s Master of Science in Communication with a concentration in Public Relations can help you, a working professional, advance your career or begin a new one.
Core curriculum (21 credits):
COM 701 - Communication, Ethics, and Society (3 credits)
COM 702 Organizational Communication (3 credits)
COM 703 Communication Research (3 credits)
COM 705 / MGMT 719 Media Relations (3 credits)
COM 709/ MGMT 709 Negotiations and Conflict Resolution (3 credits)
COM 721 / MGMT 738 Persuasion and Public Opinion (3 credits)
COM 799 / MGMT 799 Capstone (3 credits)
Public Relations Concentration (9 credits):
COM 720 Principles of Public Relations
COM 722 / MGMT 739 Crisis Communication
COM 713 Writing for Public Relations
Electives (choose any 2 courses from the graduate course offerings – 6 credits)
COM 730 Graphic Design for the Marketplace
COM 731 Video Production
COM 704 Corporate Communication
COM 741/ MGMT 741 Marketing Research
COM 745 / MGMT 745 Marketing Strategy
COM 750 Intercultural Communication
COM 751 Health Communication
COM 752 Community Relations
COM 753 Public Relations in Non Profit Settings
COM 754 Governmental Relations
COM 755 Communication Law
COM 742 / MGMT 742 Marketing Communication
COM 743 Integrated Marketing Communication & the Internet
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