B.A. in Sport Communication
Sport Communication at Lasell
The major in Sport Communication program prepares graduates to pursue careers in sport announcing, sport information, reporting, as well as working with sport agencies and planning sport events for organizations.
By blending theory with hands-on learning, the program immerses students in the study of sport media, events, and marketing. Students are media literate and knowledgeable about the latest technologies used in the sports communication industry.
Program Features
The program features many extracurricular opportunities to give students leadership/team experience and portfolio material. These experiences include:
- Opportunities to apply their knowledge in student media outlets including Lasell Community Television (LCTV) and WLAS radio.
- The program culminates with students completing at least one required internship and a capstone experience in which they develop a digital portfolio to showcase their undergraduate projects and skills.
- Students are required to do at least one internship and encouraged to either study abroad or domestically such as Semester-in-Washington D.C.
What You'll Learn
From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan.
Learning Outcomes
- Communicate clearly and effectively with diverse audiences through writing and speaking.
- Critically analyze the content, functions, effects, and ethics of media in a diverse, global society.
- Formulate applied communication research questions and employ quantitative or qualitative methods to gather, analyze, and share findings.
- Employ tools and technology within industry standards to plan and implement communications to achieve strategic public relations objectives and evaluate results.
- Identify and articulate one’s skills, strengths and experiences relative to public relations career goals, and identify areas necessary for professional growth.
For a complete list of courses and learning outcomes, view the Academic Catalog >>
Accelerated Master's ProgramSave time and money — earn your graduate degree in just 1 year with the Accelerated Master's program. Learn more and how to apply >> Undergraduate alumni return to Lasell for second (or third!) degrees |
Career Success in the Sport Communication Industry
Our students have interned with:
- Viacom
- Converse, Inc.
- Dunkin Brands, Inc.
- Madison Square Garden
- Reebok Global Headquarters
- The Boston Celtics
- The New England Patriots
- The Boston Globe
- The Boston Hearld
- iHeart Media
Our alumni work for:
- Publicist
- Media liaison
- Public affairs officer
- Community relations coordinator
- Media planner
- Speech writer
- Press secretary
- Corporate communications director
- Event coordinator
- PR account executive