Fashion Communication and Promotion
Students studying Fashion Communication and Promotion draw upon an in-depth understanding of fashion journalism and fashion marketing, in which communication techniques are applied in a context dominated by novelty and change. Mass media, writing, public relations, and advertising courses are combined with fashion courses covering fashion history, product analysis, trend forecasting, styling, photography, and promotion in a global context to prepare students for careers in the growing fashion media industry.
Lasell’s fashion courses will leave graduates qualified for entry-level positions in fashion journalism with professional media environments such as fashion magazines, fashion and style newspaper sections and websites, television, and film, as well as in the fashion marketing and public relations profession, developing and promoting branded products, including both apparel and non-apparel companies and clients. Graduates receive a Bachelor of Arts degree from the Fashion Department.