marketing minor
Minor
The Marketing minor provides students with a robust understanding of marketing principles and strategies, preparing them to effectively promote products, services, and ideas in a competitive marketplace. This program is perfect for students pursuing majors in other disciplines who wish to broaden their career prospects by acquiring marketing expertise.
In this course, the fundamentals of marketing are explored for practical application in today's business environment. The process of creating value for customers by utilizing the tools of marketing -- market segmentation, targeting and positioning, marketing research and communications, product development, channels of distribution, and pricing -- are explored with a project-based, interactive approach.
This course focuses on a broad view of advertising dealing with planning, creation, and execution in relation to the marketing cycle. Topics include: organization and operation of the advertising agency; publicity; public relations; behavioral sciences as applied to advertising; budgeting; and planning.