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Lasell University
Lasell University

COMDay 2015

The third annual COMDay was held on March 10, 2015 in de Witt Hall. 

2015 Schedule of Events

Registration & Welcome
9 a.m. - 9:30 a.m.
Welcome message by Dr. Janice Barrett, Chair of the Department of Communication

Connecting with the Public: Perspectives of Media and Public Relations
9:30 a.m. - 10:45 a.m.
Professional panelists address the convergence of media in getting the message out

Coffee Break
10: 45 a.m. - 11 a.m.

Speed Networking: What are Employers Looking for in New Hires?
11 a.m. - 12:15 p.m.
Meet communication professionals and learn how to stand out during the job search

Lunch
12:15 p.m. - 12:45 p.m.
Eat and mingle with guests, faculty, and students

Communication Networks in Sports and Media
12:45 p.m. - 2 p.m.
Professionals discuss tapping into multiple networks to keep audiences informed 24/7

2 p.m. - 3 p.m.
Keynote Speaker - Larry Weber, CEO & Chairman, Racepoint Global

Coffee Break
3 p.m. - 3:30 p.m.
Sponsored by The Office of International Services

Life After Lasell: Communication Alumni Panel
3:30 p.m. - 4:45 p.m.
Meet recent successful alumni

Reception
4:45 p.m. - 5:45 p.m.
Sponsored by the Office of Alumni Relations (in Glow Lounge)

Keynote Speaker: Larry Weber

Larry WeberCEO & Chairman, Racepoint Global The Digital Marketer
Larry is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online.

He founded one of the industry’s first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including ARM, Bank of America, AT&T, Fidelity, General Electric, IBM, Microsoft, New York Stock Exchange, Standard & Poors and many more. In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people and included the company’s public relations, research and analysis, and entertainment holdings.

Larry has authored four business and marketing books. Larry’s newest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, was released in Spring 2014.

Connecting with the Public: Perspectives of Media and Public Relations

Panelists

  • William Bagley III
    Political Media Consultant
  • Marilyn Rea Beyer, Perkins
    Media & Public Relations Director
  • Amy Bracken, NPR’s Here and Now
    Freelance Producer
  • Sara Brown, Lawrence Eagle Tribune
    Staff Reporter
  • John Vitti, The Boston Globe
    Copy Editor

Speed Networking Session

What are Employers Looking for in New Hires?
Roundtable Facilators:

Life After Lasell: Communication Alumni Panel

Meet recent successful alumni

  • Andrew DeCataldo ‘14, Cone Communications
  • Joe Garozzo ‘13, NewTV
  • Zachary Adam Gray ‘14, Wentworth Institute of Technology
  • Kimberly Hooper ‘11, Brigham and Women’s Hospital
  • Ashley Jannino ‘11, Jam’n 94.5, iHeart Media
  • Jordan Mayblum ‘12, The Wellesley Townsman
  • Kaitlin Quinn ‘15, State Street Bank
  • Sara Roberts ‘14, Gatehouse Media

Communication Networks in Sports and Media

Panelists

  • Shannon Dooling, WBUR
    Morning Edition Field Producer
  • Emily Machado, Lasell College
    Director of Sports Information
  • Len Mead, Comcast SportsNet New England
    Vice President, Production & Programming
  • John Molori, Patriots Football Weekly
    Columnist
  • Erica Moura, Boston Herald
    Radio Host, Multimedia Reporter

Reception

Sponsored by The Office of Alumni Relations

The Office of Alumni Relations and Annual Giving strives to reach annual fundraising and “friend” raising goals for Lasell College. They connect and communicate with a broad constituency base, build ongoing relationships with alumni, donors and friends of the College, and strengthen participation in and support of Lasell’s programs and educational initiatives. For more information on how to get involved contact Kelsey Barrows, Associate Director of Alumni Relations & Annual Giving at kbarrows@lasell.edu or 617-243-2467.

Coffee Break

Sponsored by The Office of International Services

Lasell College offers over 80 study abroad programs in approximately 40 different countries! Study abroad can entail a semester of coursework at a foreign university, an international internship, or international service learning. Study abroad helps students gain independence, maturity and confidence. It broadens the educational experience through knowledge of another country and culture. Employers are increasingly interested in graduates who have international study and/or work experience. For more information, please contact us at studyabroad@lasell.edu or 617-243-2094.

View COMDay 2014
View COMDay 2013