Ecommerce Certificate

The Ecommerce Certificate is a 12-week professional certificate program comprised of three courses that provide students with a comprehensive overview of the online retail industry while developing the necessary skills including digital acquisition to retention strategies. Because this industry evolves so quickly, our faculty, who are local seasoned professionals, will prepare you with an understanding of both current industry needs and future trends. 

Why Choose the Graduate Certificate in E-Commerce?

As the online marketplace evolves, professionals must stay ahead of emerging trends and tools. Our e-commerce training is designed to help you master the skills needed to manage online stores, implement e-commerce business strategies, and drive digital marketing success. This certificate is ideal for:

• Aspiring e-commerce professionals
• Marketing and business leaders looking to refine their digital marketing and e-commerce strategies
• Professionals interested in customer experience design and e-commerce analytics

Key Benefits:

Master E-Commerce Platforms: Gain hands-on experience with popular e-commerce platforms like Shopify, WooCommerce, and Magento
Digital Marketing Expertise: Learn the strategies behind e-commerce marketing and SEO to attract, engage, and retain customers
Data-Driven Decisions: Understand how to use e-commerce analytics to optimize your online business for growth.
Flexible Online Learning: Complete your certificate at your own pace with our fully online program designed for working professionals.
Career Advancement: Position yourself for roles such as e-commerce manager, digital marketing specialist, or online merchandising expert.

What You'll Learn

The Graduate Certificate in E-Commerce offers a comprehensive curriculum that covers the following key areas:

E-Commerce Strategy
Develop the skills to create and execute winning e-commerce business strategies that enhance online retail operations.
Digital Marketing & Customer Acquisition
Master techniques like SEO for e-commerce, content marketing, and paid advertising to boost online sales.
Data Analytics
Learn how to analyze e-commerce data to inform decision-making and improve your online store’s performance.
Customer Experience Design
Design seamless, user-friendly online shopping experiences that boost customer satisfaction and retention.

Career Opportunities in E-Commerce

Graduates of the Graduate Certificate in E-Commerce are well-prepared for a wide range of roles in the rapidly growing digital commerce industry. Our alumni work with top global brands and innovative startups, leveraging their expertise to lead e-commerce growth and digital transformation. Career opportunities include:

E-Commerce Manager
Lead and manage online stores and e-commerce platforms.

Digital Marketing Specialist
Create and execute e-commerce marketing campaigns to drive online sales

E-Commerce Consultant
Advise businesses on best practices and strategies for e-commerce management

Online Merchandiser
Optimize product listings and enhance the customer shopping experience

E-Commerce Data Analyst
Use e-commerce analytics to monitor and improve online business performance.

Flexible, Online Learning

Designed for busy professionals, our Graduate Certificate in E-Commerce is offered entirely online, giving you the flexibility to complete your coursework at your own pace. Whether you’re studying part-time or full-time, you can fit your education around your professional and personal commitments.

Hear from Our Graduates

"The Graduate Certificate in E-Commerce helped me transition into a digital marketing role, where I now lead e-commerce campaigns for a growing online retailer. The program gave me the practical skills I needed to drive sales and build customer loyalty."
— Sarah J., Digital Marketing Manager

"The flexibility of the online format was crucial in balancing my studies with my job. I applied the e-commerce strategies I learned immediately, and it helped me get promoted to an e-commerce manager position."
— John D., E-Commerce Specialist

This non-credit curriculum is designed to provide the knowledge, skills, and tools that can be applied immediately to your profession.

FASH924 - Digital Merchandising 

Dates offered:

• February 24 – March 31, 2025

This course is designed to help students learn how to develop a comprehensive merchandising strategy for the web. Digital merchandising is a rapidly growing area in the eCommerce space and is the art & science of displaying products and content throughout the user journey to help drive sales and conversion for online retailing businesses. This hands-on course will teach students the best practices of web merchandising presentation, promotional planning & execution, product liquidation strategies, fundamentals of site taxonomy & web navigation, conversion rate optimization/testing, and how to make strategic decisions based on analytics. 

FASH925 - Attracting & Retaining Your Digital Customer

Dates offered:

• April 14 - May 19, 2025

Designed to teach students digital acquisition and retention strategies. Students will learn how to attract new prospective customers and retain and build a loyal customer base online. This hands-on course will provide a comprehensive overview of each digital marketing channel and associated metrics, direct response copywriting & design best practices, creating & developing a customer segmentation strategy, and how to measure, test, and optimize campaign performance.  

FASH926 - Developing Digital Commerce Strategies

Dates offered:

• January 6 - February 11, 2025

Designed to teach students digital commerce strategies. Students will learn how to plan digital businesses for future growth by using strategic planning processes used by industry professionals. This hands-on course will show students how to plan an eCommerce business based on data-driven decisions, by executing business cases & forecasts. Students will be researching the latest digital trends & and vendors will evaluate these different technologies and will come out of the course with a 5-year innovation roadmap to help support financial eCommerce growth plans. 

Start Your Journey Today

With the Graduate Certificate in E-Commerce, you'll gain the practical skills and insights needed to accelerate your career in digital commerce. Whether you’re interested in e-commerce management, digital marketing, or customer experience design, this program will provide the tools to help you succeed in the fast-evolving online business world.

Ready to enhance your career in the growing digital commerce industry? Apply today for the Graduate Certificate in E-Commerce, or contact us for more information on how this program can help you reach your professional goals.

Program Details

Format: Fully online
Duration: Flexible (Complete in as little as 6 months)
Cost: Explore our affordable tuition rates and available financial aid options.

Frequently Asked Questions

What are the admission requirements?
Applicants should have a bachelor's degree from an accredited institution. Professional experience in marketing or business may also be considered.

How long will it take to complete the certificate?
The program can be completed in as little as six months, depending on your schedule and pace.

What career opportunities are available after completing the certificate?
Graduates have advanced into roles like e-commerce manager, digital marketing specialist, and data analyst, leveraging the skills and strategies they learned to drive success in online business.

Can I apply for financial aid?
Yes, we offer a variety of financial aid options. Speak with an admissions counselor to learn more about your eligibility and available assistance.

Ready to start? Register below. 

It's easy to register. Click on the '+' next to the course you want to take. Use the scroll bar to see all the course options. Once you selected the number of courses, then click on the "Checkout" button and add your payment information. Once you are registered look for an email that will provide instructions on accessing the course(s).

About the instructor

Chelsey Plumb is a seasoned professional with extensive experience in eCommerce, digital marketing, and content strategy. A proud graduate of Lasell University, she holds a Bachelor of Science in Fashion Retail Merchandising and a Master of Science in Communications, with a concentration in Integrated Marketing. With over 11 years in the corporate retail industry, Chelsey has honed her expertise in consumer experience and driving online business growth.

Currently, Chelsey serves as the Sr. Manager of Product Content Operations at Staples, where her team oversees governance and content quality of product content for all of Staples digital business properties. Previously, she served as Senior Content Manager for Sperry for over a decade, where she led content strategy and digital initiatives. Chelsey is also an Adjunct Professor at Lasell University, SNHU, and Rize Consortium, teaching both undergraduate and graduate courses in the Digital Marketing, Fashion Merchandising and Business Management departments. She has also developed several online courses for Lasell, including the curriculum for the graduate eCommerce certificate.