Free IMAZZINATION Workshop | Critical Thinking Design Thinking Methodology

This workshop will bring out your creativity by using the iMAZZiNATiON Method, which is a step-by-step learning process that teaches you how to think creatively in a non-linear, cognitive reframing approach. It smashes traditional thinking patterns using distraction and abstract combinations to help pull out unique ideas that make conceptual sense.

Cost: FREE

Location: Lasell University Campus

Date: Friday, March 28th

Time: 1:30-4:30 pm

• What is creative thinking and why is it important
• iMAZZiNATiON Theory of distraction and engagement and focus
• Learn the 8 steps of the iMAZZiNATiON Methodology using examples and exercises
• Implement the iMAZZiNATiON design thinking methodology
• Hands-on practice using iMAZZiNATiON with your peers

Who should join this workshop
Lasell professionals and students who think they have lost their creativity or don't think of themselves as creative people and are looking for unique solutions that they can't develop on their own. 

Register for the Course

William Mazza is a professor of Creative Thinking at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc., with experience working in the marketing and advertising industry in Italy and the USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concrete Experience Design Consortium and the founder of the THINK Academy.