Master of Science in Communication - Strategic Communication

The MS in Communications with a concentration in Strategic Communications at Lasell University is a rigorous, 36-credit program that prepares students for careers in strategic communication. The program covers various topics, including communication theory, research methods, media relations, crisis communication, and digital marketing. 

Chart Your Path to Success in Strategic Communications

Are you ready to shape the future of communication and lead in today's dynamic world? Join our program to gain the knowledge, skills, and critical thinking abilities necessary to excel in leadership roles across various fields, including public relations, corporate communication, marketing, advertising, and digital media. Here's why you should apply!

• Growing Demand
  Organizations of all sizes recognize the importance of effective communication. There's a growing demand for professionals who can lead and manage strategic communication efforts.
• Complexity of Communication
  Communication has become increasingly complex, with digital media, social platforms, and global connectivity. Our graduates can navigate this complexity and craft tailored messages for diverse audiences.
• Strategic Thinking
  We emphasize strategic thinking and planning. Communication efforts must align with an organization's strategy, values, and mission for success.
• Reputation Management
  Effective reputation management is crucial in an era where reputation can be tarnished or enhanced rapidly online. We teach you how to protect and improve an organization's reputation.
• Interdisciplinary Approach
  Our program draws from multiple disciplines, offering a well-rounded education that prepares you to apply insights from various fields.
• Research and Analysis
  We focus on research and data analysis, enabling you to gather and interpret data to inform communication strategies and make data-driven decisions.
• Leadership and Management Skills
  As you advance your career, you'll need leadership, teamwork, and project management skills. We equip you with these essential abilities.
• Adaptability and Innovation
  The communication landscape evolves rapidly. We train you to adapt and innovate in your communication strategies to stay ahead.
• Ethical and Social Responsibility 
  Our program instills a strong focus on ethical communication practices and social responsibility. You'll align your work with ethical standards and societal values.

Why Lasell?

Lasell University stands out as an institution committed to excellence in education. Here's why you should choose us for your MS in Communications with a Concentration in Strategic Communications:

• Experienced Faculty: Learn from industry experts who bring real-world experience into the classroom.
• Small Class Sizes: Enjoy personalized attention and a collaborative learning environment.
• Cutting-Edge Resources: Access state-of-the-art communication tools and technologies to stay ahead.
• Strong Alumni Network: Join a network of successful graduates who have excelled in their careers.
• Location: Situated in the vibrant city of Newton, Massachusetts, you'll have access to endless opportunities in the Greater Boston area.
• Career Services: Benefit from our dedicated career services team, helping you with internships, job placements, and career development.
• Full and Part-time Options
  You can be a full or part-time student and complete the program between 12 and 24 months

Strategic Communication Concentration Outcomes

Upon completion of the program, students will be able to:

• Develop and implement strategic communication plans to achieve organizational objectives.
• Manage communication in complex and challenging situations, such as crises and reputational issues.
• Use a variety of communication channels and tools to reach target audiences.
• Measure and evaluate the effectiveness of communication campaigns.
• Lead and manage communication teams.

Who Should Choose This Concentration?

Our program is ideal for graduate students and professionals seeking to advance their careers in public relations, corporate communication, marketing, advertising, and digital media. It's also valuable for individuals interested in communication roles within nonprofit organizations, government agencies, corporations, healthcare institutions, and more.

Career and Job Outlook

The labor market for professionals with a Master's degree in Strategic Communications is not just promising; it's backed by compelling statistics and credible sources that indicate significant growth over the next 5-10 years. A Master's degree in Strategic Communications from Lasell University is a promising investment and a data-backed and strategically informed choice.  With the skills and knowledge gained from our program, you'll be well-prepared to thrive in the evolving communication landscape.  Here's a look at the job outlook predictions for individuals with this sought-after degree and concentration:

• Strong Demand -  According to the U.S. Bureau of Labor Statistics (BLS), the employment of public relations and fundraising managers is projected to grow by 13% from 2020 to 2030, much faster than the average for all occupations. This growth is driven by the increasing recognition of effective communication's pivotal role in achieving organizational objectives.
• Versatile Skills - The versatile skill set acquired through our program positions graduates for success across various roles and industries. A National Association of Colleges and Employers (NACE) study found that communication skills consistently rank among the top skills employers seek in candidates, regardless of the industry.
  
• Data-Driven Decision-Making - Data analytics in communication is becoming increasingly crucial. A report by PwC states that 67% of organizations now consider data and analytics fundamental to their business success.
• Leadership Roles - Graduates often progress into leadership and management positions within their organizations. A study by Harvard Business Review found that effective communication is one of the top three skills required for leadership roles. 
• Consulting Opportunities - Many individuals with this degree work as independent consultants or within consulting firms. The consulting field is expected to continue growing, with the global consulting market projected to reach $344.5 billion by 2026, according to a report by Market Research Future.
• Global Opportunities - Communication is necessary globally, and your skills are transferable internationally. The ability to work with diverse audiences and navigate cross-cultural communication will open doors to international career opportunities, as cited in a report by the U.S. Chamber of Commerce.
• Nonprofit and Government Sectors -Besides the private sector, nonprofit organizations and government agencies are actively seeking communication professionals. The nonprofit sector, in particular, is expected to see significant growth, with a 5.1% projected increase in employment by 2030, according to the BLS.

Career Opportunities

Graduates of our program are prepared for a wide range of exciting career opportunities, including:

• Public Relations Specialist/Manager
• Corporate Communications Manager/Director
• Digital Marketing Manager
• Media Relations Specialist
• Content Strategist/Manager
• Social Media Manager
• Marketing Communications Manager
• Strategic Communication Consultant
• Internal Communications Specialist/Manager
• Political Communication Strategist
• Nonprofit Communication Director
• Healthcare Communication Specialist
• Academic or Corporate Trainer

Our graduates have the skills and knowledge to excel in diverse industries, making them adaptable and ready to drive positive change through effective communication strategies.

Join our Master of Science in Communications with a Concentration in Strategic Communications program at Lasell University and be part of the future of communication. Apply now to unlock a world of possibilities!

MS in Communication in Strategic Communication offers a comprehensive curriculum structured to equip you with the skills needed to excel in Strategic Communications.  Choose from 8 and 16 weeks sessions.  

The curriculum includes a capstone in which you can choose 1 out of 4 options: professional internship, comprehensive exam, thesis, or special study project. 

The program is structured as follows:

• 36 credits are required, of which up to 6 may be waived based on prior academic work.
  • 21 credits (7 courses) comprise the core offerings.
  • 9 required concentration credits (3 courses)
  • 6 related elective credits (2 courses) Students may take any courses offered at the graduate level to fulfill their elective credits.

Get information on our Course Schedules.

Wondering what types of classes, you will be taking? Below is a sample of the curriculum provided to get a sense of what your academic path looks like. If you want to see the full curriculum visit the academic catalog.

Core Curriculum (21 Credits)

COM 701 Communication, Ethics, and Society
COM 702 Organizational Communication
COM 703 Media Relations
COM 709 Negotiations and Conflict Resolution
COM 738 Persuasion and Public Opinion
COM 799 Capstone

Concentration (9 Credits) 

COM XXX Communication Innovation: New Media
COM XXX Strategic Communication Campaign
COM 762 Communication Strategies for Leaders

Electives (Choose 2) (6 Credits)

Below are some elective options, but can also choose some from other programs.

COM 721 Principles of Public Relations
COM 722 Crisis Communication
COM 724 International Corporate Communication
COM 725 Advertising
COM 733 Social Media
COM 734 Digital Media Analytics*
COM 735 Digital Storytelling*
COM 738 Persuasion & Public Opinion
COM 742 Integrated Marketing Communications
COM 750 Intercultural Coummunication
COM 754 Governmental Relations
COM 755 Communication Law

Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies.

No GMAT/GRE scores are required for admission. 

Admission Requirements Checklist:

1. Online application
2. Official transcripts of all college-level coursework*
3. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
4. Resume

International Applicants:

This program is F-1 Visa eligible.

All International applicants need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.

For additional requirements please visit our International Admission Requirement page.

Materials should be submitted through MyPortal or emailed to gradinfo@lasell.edu:
The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave.
Newton, MA 02466

Questions? Call/text us today at 617-243-2400!