Fashion Communication and Promotion
Through application of Lasell's Connected Learning philosophy, Fashion students have ongoing opportunities to apply theoretical concepts through industry-oriented assignments and by working in the field with recognized leaders in the fashion industry. The upper-level professional courses are oriented toward a critical thinking and decision-making environment that graduates will face when making the transition from college to middle- and upper-management positions. Students learn how to plan strategically, organize for profitability, and cultivate creativity. These elements of learning are carefully woven together, and additionally include student engagement in community service-learning projects and a focus on social responsibility.
Fashion Communication & Promotion students are directly involved in fashion show productions as producers, set designers, or stylists, both on and off campus. Senior capstone courses combine the knowledge accumulated throughout the program while cultivating students' interests and preparing graduates with a dynamic skill-set to enable them to fulfill their career goals. Fashion Communication & Promotion graduates pursue careers as stylists, technicians, , merchandisers, magazine writers, bloggers, branding specialists, and visual merchandisers for a variety of product categories. Graduates receive a Bachelor of Arts Degree in Fashion Communication & Promotion.
The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete a major program of study in Fashion:
Goal 1: Professional attitudes and skills
Upon completion of a major program of study in Fashion, students will be able to;
- demonstrate competency in the job search process.
- demonstrate collaborative skills.
- apply appropriate leadership styles.
- demonstrate the ability to critique one's self and others constructively.
Goal 2: Application of business practices relevant to the contemporary global fashion industry
Upon completion of a major program of study in Fashion, students will be able to;
- demonstrate proficiency in applying discipline-specific technology.
- apply appropriate theory related to the fashion industry.
- interpret the elements and principles of design demonstrating aesthetic sensibility.
- research the historical and contemporary drivers in the fashion related business as they pertain to the global economic and cultural environment.
Goal 3: Social awareness
Upon completion of a major program of study in Fashion, students will be able to;
- apply persuasion appropriately to create goodwill and trust.
- employ sustainable practices.
- implement moral and ethical business practices to support social and economic responsibility in the global environment.
- identify and interpret social, cultural, economic, technological, ethical, political, educational, linguistic, and individual influences on the global fashion industry.
Goal 4: Effective communication
Upon completion of a major program of study in Fashion, students will be able to;
- employ appropriate oral communication skills.
- employ effective written communication practices.
- demonstrate professional visual communication skills.
- use technology effectively to present ideas and concepts.
Goal 5: Critical thinking
Upon completion of a major program of study in Fashion, students will be able to;
- formulate and coordinate effective workflow processes.
- evaluate data in order to formulate effective solutions to problems.
- evaluate and choose among varied approaches to professional and creative challenges.
Course Code | Course Title | Credits |
---|---|---|
Core Courses | ||
ARTS120 | Three-D Design | 3 |
ARTS126 | Principles of Design & Color (KP) | 3 |
COM101 | Understanding Mass Media | 3 |
COM208 | Public Relations | 3 |
COM212 | Intercultural Communication | 3 |
COM221 | Advertising | 3 |
FASH101 | Contemporary Issues in Fashion | 3 |
FASH200 | Fash Hist I:Imperial Societies to Indust | 3 |
FASH207 | Digital Tools for Fashion | 3 |
FASH210 | Textiles | 3 |
FASH212 | Visual Merchandising | 3 |
FASH216 | Digital Marketing for Fashion | 3 |
FASH218 | Fashion Communication | 3 |
FASH301 | Fashion Promotion | 3 |
FASH306 | Fashion Styling for Photography | 3 |
FASH307 | Fashion Branding | 3 |
FASH315 | Trend Forecasting | 3 |
FASH317 | Ethics in the Fashion Industry | 3 |
FASH401 | Fashion Industry Professional Dev | 3 |
FASH415 | Internship | 4 |
FASH422 | Fashion Communication Capstone | 3 |
Choose 1 from the following: | ||
FASH303 | Fash Hist II:Modernity to Globalization | 3 |
FASH342 | Fashion & Culture | 3 |
Choose 2 from the following: | ||
ARTS219 | Digital Photography | 3 |
COM209 | Journalism | 3 |
COM213 | Writing for Public Relations | 3 |
COM218 | Digital Video Editing | 3 |
COM223 | Advertising: Copy & Design | 3 |
COM314 | Magazine & Feature Writing | 3 |
COM319 | Advertising Planning: Media Campaigns | 3 |
FASH308 | Fashion Show Production | 3 |
Major Requirements: 73 credits
Core Curriculum Requirements: 27-33 credits
Unrestricted Electives: 14-20 credits
Minimum credits required for graduation: 120
Courses listed below fulfill Knowledge Perspective requirements:
Aesthetics & Creativity
ARTS 126 Principles of Design & Color
FASH101 - Contemporary Issues in Fashion
This course takes an interdisciplinary approach to the fashion business as it relates to cultural, historic, economic, and contemporary influences, giving students a basic understanding of the terms and concepts associated with the fashion and retail industries. Topics include: technological applications, environmental influences on fashion; the fashion cycle; trend forecasting; fashion marketing; women's, men's, and children's apparel; supply chain management; foreign and domestic market centers; and retail merchandising.
FASH104X - Fash Presentation:Modeling
Focusing on the personal characteristics that a comprise a professional visual presentation, this workshop-style class with provide hands-on experience with fashion modeling. Developing stage presence and connecting with the audience will be emphasized while practicing various types of choreography. Study of the latest runway modeling techniques. Open to all students.
FASH200 - Fash Hist I:Imperial Societies to Indust
This course surveys the history of prevailing dress from Ancient Egypt into the nineteenth century, expanding upon a general understanding of shifting modes to examine the symbolism of fashion from extensive perspectives. Students will develop a context for fashion and its relation to aesthetic expression and function within various societies over time. Using an interdisciplinary approach, students will examine a range of scholarly resources that pertain to the field, including The Lasell Fashion Collection. This is a writing intensive course. Prerequisites: ENG 102, or permission of instructor.
FASH201 - Merchandise Planning & Control
This course provides an understanding of business strategies related to assortment planning, buying, and allocating inventory. Building upon retail math fundamentals, students create stock and sales plans in accordance with the goals and objectives of a given seasonal sales strategy, including methods of figuring markups, sales projections, turnover, average stock, stock-to-sales ratios, open-to-buy, markdowns, and gross margin. Negotiation skills related to terms of sale, shipping and pricing strategies are explored within the wholesale/retail business relationship. Both manual and computer-based calculations are explored through the use of Excel and other industry-based software. Prerequisite: FASH 101 & MATH116
FASH204 - Fashion Research Abroad
This course brings design, fashion communication and merchandising fashion students together in an international setting to offer exposure to and research of the ever changing global fashion industry. The spring portion of the This course focuses on the host country’s culture and fashion industry, setting the stage for an intensive study abroad experience. Course structure abroad is a combination of lecture and field practice. In addition to Lasell faculty, professionals from the host country’s fashion industry teaching a variety of topics. Hands-on workshops may play an important role in exploring content. Cultural immersion includes a community service project that engages students in reflecting on the evolving social consciousness in the global fashion market place. Prerequisite: Permission of instructor.
FASH206 - Sustainability in the Fashion Industry
This course explores issues surrounding the concept of sustainability in relation to the fashion industry. The history and contemporary status of sustainability in a global fashion context will be explored, including the influence of social, cultural, and economic factors. Guest speakers include specialists in sustainable fashion design & production, the greening of the supply chain, merchandising, and promoting the sustainable product.
FASH207 - Digital Tools for Fashion
Technical skills are becoming more and more a required proficiency in all capacities of the fashion industry. This course introduces Fashion & Retail Merchandising and Fashion Communication & Promotion students to software prominently used for apparel manufacturing, retail and media. With a focus on methods of visual communication, projects include technical drawing, colorization, editing, and integration and manipulation of photographic images.
FASH208X - Monsters in my Closet: Waste Couture
Monsters in my Closet: Waste Couture
FASH210 - Textiles
This course introduces the study of textiles through exploration of the production of fibers and methods of creating fabrics. Students learn to identify fiber content, properties and various types of weaving and knitting applications. Other topics include the study of fiber characteristics, quality and care of fabric finishes, and a practical assessment of fabrics in realtionship to particular end uses.
FASH211 - Fashion Retail Management
This course explores the principles of retail management. Topics include; technological applications, marketing strategies, store image considerations, competitve analysis, legal constraints,consumer behavior,decision making and critical reasoning associated with reatail store practices. Principles are explored and applied through class discussion and lecture, and case studies exploration.Prerequisite: FASH101
FASH212 - Visual Merchandising
This course builds a foundation in basic visual methods to promote products. The use of interior, P.O.P., and exterior displays, fixturing, graphics and signage are discussed. Various hands-on projects develop an aptitude for working with color and proportion to create visual solutions for product promotion. Exploring color analysis and proportion, students create visual solutions that demonstrate artistic sensitivity and express a mood or idea. Additionally, students become familiar with journalistic reporting and written analysis through various media applications. Prerequisite: FASH 101, ARTS 120.
FASH216 - Digital Marketing for Fashion
The fashion and retail industry has changed radically with shifts into new digital channels. Omni-channel selling and communication models continue to be an opportunity for business growth and expansion. The rise of social media and the expanding proliferation of digital devices, platforms, and applications make digital marketing a necessity for corporate survival. Through a combination of case studies and exploration of innovative technology students learn how the elements of digital strategy work together with traditional media to attract prospective customers. This course will explore inventive kinds of marketing strategies where the new selling floor is the virtual world. Prerequisite: FASH 101
FASH218 - Fashion Communication
This course examines communication strategies in the fashion industry. Students analyze the different facets of communication including maintaining consistency with integrated and content marketing, navigating the global landscape, messaging through digital and various media channels, and managing emerging trends in social marketing. Guest speakers, connected learning projects, and field trips facilitate the transfer of theory into practice, providing the student with a platform for developing a viable body of work related to fashion communication. Prerequisites: ENG 102, COM 101 and FASH 101.
FASH225 - Special Topics
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
FASH301 - Fashion Promotion
The promotion of merchandise includes all efforts to inform consumers about new and desirable products. This course will engage students with the wide variety of methods available for promoting brands and sales within a retail organization. Topics covered will range from advertising and publicity to visual and electronic merchandising, the role of social media, and planning special events. Direct and indirect techniques will be explored while examining the rising importance of consumer demand and the role technology plays in today’s market. Prerequisite: FASH 211
FASH302 - Retail Operations
This course builds on the concepts learned in FASH 201 Merchandise Planning & Control and FASH 211 Retail Management extending into retail store planning, trading area and site analysis, financial management, multi-channel retailing and performance metrics. All phases of merchandising and sales management, including merchandise logistics, enabling technology, distribution channels, retail assortment planning and labor administration are incorporated into a comprehensive study of retail operations. Technological applications that are industry specific are utilized throughout this course. Prerequisite: FASH 211
FASH303 - Fash Hist II:Modernity to Globalization
This course picks up the history of fashion as it moves from the nineteenth century into a new era, examining the aesthetic and sociocultural forces that have influenced the development of styles from modernity to globalization. Students will use their skills in critical thinking to understand fashion as an art form, a commodity, and a symbol of cultural and personal expression. Students will also explore how contemporary designers draw from and reinterpret fashions from across the twentieth century. Prerequisites: ENG 102 and FASH 101 or permission of instructor.
FASH306 - Fashion Styling for Photography
Fashion Photo Styling is designed to provide fashion designers, stylists, and merchandisers with an understanding of the conventions and visual traditions of fashion photography. The principles of lighting are discussed particularly as it relates to the creation of mood and image. An exploration of the history of fashion photography familiarizes students with its various visual traditions and styles. The relationship between marketing principles and the determination of style in the context of image usage are explored. Regular photo shoots provide students with hands-on experience of image creation.
FASH307 - Fashion Branding
This course explores issues related to fashion branding and brand recognition by presenting an overview of brand management. Through case studies and analysis of contemporary media, students examine the notion that perceived value and ethos of a fashion brand can be increased through advertising, thematic control, and legal safeguards. The course also details how to build a fashion brand, maintain its brand equity, and re-tool a brand when its stature in the marketplace decreases due to consumer consumption and economic changes. Prerequisites: BUSS 220 or FASH 211.
FASH308 - Fashion Show Production
Creating and producing a fashion show requires accomplished organizational abilities and lots of hard work. Budgets, presentation design, promotion, installation, organization of runway models and grouping product are just a few of the skills required for success. This course is a hands-on Connected Learning experience with the objective of organizing and producing RUNWAY, the Lasell College annual fashion show case. Students will take full responsibility of structuring and managing front and back of the house, while experiencing the importance of creating a collaborative environment for success. Prerequisite: FASH 211
FASH309 - Apparel Product Development
Exploring the global product development matrix, students in this course work together in teams to explore the product lifecycle in terms of sourcing and production. Class sessions combine cases with hands-on exercises to reinforce key concepts. Topics include planning time-and-action calendars, specification and technical package development, sizing, quality control, and evaluation of the global production environment. Prerequisite: FASD 220, FASH211, or FASH218
FASH315 - Trend Forecasting
This course teaches students to enhance their fashion forecasting ability through a combination of “pulse-point” research, analysis, and presentation. Exploring techniques for interpreting the social/cultural influences on fashion change facilitates the ability to recognize and predict fashion trends in the global context. Prerequisite: FASH 101.
FASH317 - Ethics in the Fashion Industry
This course integrates ethical, moral and legal issues regarding the fashion industry from design and manufacturing through distribution, promotion and sales. Grounded in theories of consumption, students will explore operating procedures for various aspects of the apparel business such as; responsible advertising, consumer privacy, compliance with sustainable practices, fair labor and working conditions, design with a focus on gender identity or age appropriateness, and recognizing fashion’s influence on body image and eating disorders. Students will address topics through in depth discussions using group models and by exploring and mastering decision making frameworks to generate solutions. Prerequisite: ENG 102
FASH325 - Special Topics
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
FASH342 - Fashion & Culture
This course evaluates the concept of fashion in the cultural context and its impact on human behavior as non-verbal communication, including the expression of national identity. Through a historical and contemporary study of the connection between fashion and society, the relationships between clothing, culture, ethnicity, social and political events, economic status, and geographical location are examined. Students explore the symbolic aspects of clothing from the personal and consumer standpoints. Prerequisite: PSYC 101 or SOC 101.
FASH401 - Fashion Industry Professional Dev
This course is designed to prepare students for the professional work environment through simulated business activities, case studies, and meetings with faculty and industry experts. The course explores career development and professional strategies, each of which is designed to prepare students for FASH 403 Field Assignment. This is a writing intensive course. Prerequisites: FASH 211 or FASH218, & JR status
FASH405 - Fashion Retail & Merchandising Capstone
This course offers the student an opportunity to reflect and directly apply industry methods and practices acquired over the course of their degree studies. Students design and execute an in-depth project that engages them in research and experimentation, applying merchandising theories to a variety of situations. Prerequisite: FASH 415.
FASH406 - Global Retailing
This course teaches students the importance of the global economy through the study of retailers who operate internationally. Students learn the legal, social, cultural, and economic environments that affect the distribution of consumer products worldwide. Required research assignments cover a wide range of international retailers, encompassing both department stores and independent retailers. Prerequisites: FASH 211, BUSS 220.
FASH415 - Internship
The internship field assignment provides students with hands-on experience in the business of fashion, applying classroom theory to the professional work environment. Objectives for the field assignment include: (1) exposure to major components of the fashion company’s operation, (2) first-hand experience in the professional working environment, and, (3) acquisition of professional skills required for this ever-changing fashion industry. The student completes a journal, analyzes the internship company and processes, and receives feedback and evaluation from the internship site supervisor. A minimum of 150 hours of supervised onsite work is required. Prerequisites: FASH 401 and senior standing
FASH420 - Collection Research and Management
This course is an extension of Fashion History for students who have excelled in their studies of historic dress. Students concentrate on developing research techniques and writing skills related to museum practices in` support of the Lasell Fashion Collection. Students learn and use a collection management system based on the Past Perfect software to document aquired items regarding time period and unique features. This is a challenging course with an independent study component that helps to preserve the integrity of the LFC while increasing the overall educational value by preparing and mounting exhibits on and off campus and presenting at academic symposia. Prerequisite: Permission of instructor.
FASH421X - Collection Research & Management II
This course is an extension of Fashion History for students who have excelled in their studies of historic dress. Students concentrate on developing research techniques and writing skills related to museum practices in` support of the Lasell Fashion Collection. Students learn and use a collection management system based on the Past Perfect software to document aquired items regarding time period and unique features. This is a challenging course with an independent study component that helps to preserve the integrity of the LFC while increasing the overall educational value by preparing and mounting exhibits on and off campus and presenting at academic symposia. Prerequisite: Permission of instructor.
FASH422 - Fashion Communication Capstone
The Fashion Communications and Promotion Capstone draws upon prior educational and internship experiences, synthesizing them into a capstone project that enhances the student's bridge to the next step in his or her academic or professional life. The capstone project is student-driven and mentored by select faculty. The project includes research, planning, process management, execution, and reflection. Prerequisites: FASH415.
FASH425 - Special Topics
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
Kristin Kinsky
Coordinator of Fashion Merchandise; Associate Professor of Fashion
Office: Donahue
Email: KKinsky@lasell.edu
Anne Bernays Trevenen
Coordinator of Fashion; Professor of Fashion Design
Office: Donahue
Email: ATrevenen@lasell.edu
Catharine Weiss
Coordinator of Fashion Media; Professor of Fashion
Office: Donahue
Email: cweiss@lasell.edu
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