The fourth annual COMDay was held on March 8, 2016 in de Witt Hall.
2016 Schedule of Events
Registration & Welcome
Welcome message by Dr. Janice Barrett, Chair of the Department of Communication
9 a.m. - 9:30 a.m.
Strategies in Social Media Panel
Strategic Storytelling in Social Media
9:30 a.m. - 10:45 a.m.
Coffee Break
10:45 a.m. - 11 a.m.
Distinguished Speaker
Dr. Brenda Wrigley, Associate Professor and Department Chair of Marketing Communication, Emerson College
11 a.m. - 12 p.m.
Lunch
Buffet served for students, guests, and faculty
12 p.m. - 12:30 p.m.
Speed Networking: What are Employers Looking for in New Hires?
Communication professionals share job search tips and stories
12:45 p.m. - 2 p.m.
Keynote Speaker - Michael Rezendes
Pulitzer Prize-winning investigative reporter for The Boston Globe Spotlight Team
2 p.m. - 3 p.m.
Coffee Break
Sponsored by The Office of Graduate and Professional Studies
3 p.m. - 3:30 p.m.
Life After Lasell: Communication Alumni Panel
Recent alumnae share their success stories
3:30 p.m. - 4:45 p.m.
Reception
Sponsored by the Office of Alumni Relations and Annual Giving (in Glow Lounge)
4:45 p.m. - 5:45 p.m.
Keynote Speaker: Michael Rezendes
Pulitzer Prize-winning investigative reporter for The Boston Globe Spotlight Team
Mike Rezendes is a Pulitzer Prize-winning investigative reporter and the senior member of the Boston Globe Spotlight Team. In more than two decades at the Globe, Mike has played a key role in many of its most significant investigations, including those probing the September 11 attacks on the World Trade Center and the Pentagon, financial corruption in the nation’s charitable foundations, and abuses in the debt collection industry.
In 2003 he shared a Pulitzer Prize for revealing the cover-up of sexual abuse in the Catholic Church and is played by Mark Ruffalo in “Spotlight,” the feature film about the Globe’s investigation of the Catholic Church.
More recently, Mike exposed the deaths of three mental health patients at the state prison known as Bridgewater State Hospital. His stories resulted in immediate reforms, the appointment of a new commissioner at the Department of Correction, and manslaughter indictments against three prison guards.
Distinguished Speaker: Dr. Brenda Wrigley
Associate Professor and Department Chair of Marketing Communication, Emerson College
Dr. Brenda Wrigley teaches and conducts research in the areas of gender and diversity, public relations, corporate communications, crisis communications, and management. She is particularly well-versed in LGBTQ issues affecting organizations and society and in diversity training and engagement for management and employees to create more socially responsible practices.
Dr. Wrigley earned a Bachelor of Broadcast Journalism degree from the University of Missouri/Columbia, a Master’s degree in Public Relations from the Newhouse School at Syracuse University, and a Ph.D. in Mass Communications, also from Newhouse. She has 21 years of professional experience in broadcast journalism, broadcast sales and sales management, and corporate communications management. She has more than 16 years of university teaching experience and holds a Certificate in University Teaching, as well as an APR (Accreditation in Public Relations) from the Public Relations Society of America. She has been widely published in journals, books and reference books about Public Relations.
Strategic Storytelling in Social Media
Panelists
- Chris Antonowich, Pilot | Director of Marketing
- Andrea Goodman, Be The Change, Inc. | Chief of Staff l Chief Communications Officer
- Len Mead, Comcast SportsNet New England | V.P. Production & Programming
- Zac Veirra, Major League Baseball Advanced Media | Social Media Coordinatorr
- Fei Wu, Consultant | Independent Podcaster and Growth Strategy Consultant
Speed Networking Session
What are Employers Looking for in New Hires?
Roundtable Facilators:
- Andrew Fraine & Andrew Melchiorri, Automata
- Isabelle Kane, V.P. SD 2.0, Simply Direct
- Shannah McArdle, MA Sports Marketing Office
- Angus McQuilken, MA Life Sciences
- Erica Moura, Boston Herald
- Mo Reilly & Keri Wolfe, Cradles to Crayons
- Oliva Roma & Greg Hart, PSMJ Resources, Inc.
- Jason Rossi, 92.9 Radio
- Unknown, Shift Communications
Life After Lasell: Communication Alumni Panel
Meet recent successful alumni
Panelists:
- Matt Arias ‘14, WBZ News and Magic 106.7
- Chelsea Curley ‘15, John Guilfoil Public Relations
- Kristina Kaufmann ‘15, Sprague Nelson Advertising
- Natalie Kfoury ‘15, Ellie Fund
- Ryan MacLeod ‘15, Gatehouse Media
- Ashley Medeiros ‘15, Next Step Communications
- Brianna Robbins ‘15, Malden Catholic High School
- Arianna St. Pierre ‘14, WGME, CBS News
Our Sponsors
Reception: The Office of Alumni Relations and Annual Giving
The Office of Alumni Relations and Annual Giving strives to reach annual fundraising and “friend” raising goals for Lasell College. They connect and communicate with a broad constituency base, build ongoing relationships with alumni, donors and friends of the College, and strengthen participation in and support of Lasell’s programs and educational initiatives. For more information on how to get involved contact Kelsey Barrows, Associate Director of Alumni Relations & Annual Giving at kbarrows@lasell.edu or 617-243-2467.
Coffee Break: The Office of Graduate and Professional Studies
According to the US Census Bureau people with a master’s degree earn $2.5 million in lifetime earnings. Learn more about Lasell’s 5th Year Option. With one additional year of study Lasell students can earn a Master of Science in Communication with a concentration in Integrated Marketing, Health Communication or Public Relations. 5th Year students are eligible for advanced standing and may participate in two blended semesters in their senior year. For more information contact The Office of Graduate Enrollment at gradinfo@lasell.edu.