Master of Science in Sport Management

This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.

Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.

Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. Final product for the course is a research paper/project covering an in-depth analysis of a sport industry problem or issue, including a review of the literature, data analysis, and findings/recommendations. Prerequiste: Earned at least 21 credits & Permission of Instructor required

This course covers fundamental principles of analytics applied to sports. In this course, students will be introduced to mathematical and statistical concepts and learn basic programming and coding skills to analyze sport-related data. Students will learn how to handle, code, and analyze large amounts of sport-related data. Specific course topics include the application of analytics in sports related to player performance, team management, operations, marketing, finances, fantasy sports, eSports, among other topics.

This course addresses management practices and procedures within the sports and entertainment industry, with an emphasis on sports management procedures and operational scenarios. Students in this course explore professional and amateur athletics, organizational structures, sports operations and logistics, and sports business models

Executive and sStrategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. This course introduces students to the executive and strategic leadership processes in the sport industry and does so by placing them in the role of Commissioner, Athletic Director or Sport manager. In this role, students will be required to make and defend a broad range of strategic decisions. This class will focus almost exclusively on comprehensive case analysis, or the strategic analysis and decision-making processes used in the sport industry.

This three (3) credit course is designed for students to acquire field experience in the Sport Industry. 797 includes supervised work for 150 hours in a sport management setting. Practical experience can be gained in any number of positions including sales, marketing, public relations, operations, facilities, athletic administration (in schools or higher education), event management, or other segments of the sport industry. Prerequisite: Students must have completed a minimum of 27 credit hours & Instructor Approval

The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry. Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.

This course provides the graduate student with an overview of the role and responsibilities of interscholastic and intercollegiate athletics; human resources; this course is designed to assist athletic directors enhance the operation of the athletic department. The training will serve as a valuable tool for new and veteran athletic administrators. Topics include rules and regulations, organization, health and safety, emergency procedures, athletic eligibility, office management, scheduling, officials, personnel evaluation, gender equity, budgeting/ finance; governance; operations and the management, planning, organization and administration of interscholastic/intercollegiate and recreational athletics.

What does it take to be a highly successful professional salesperson? This course answers this question and guides the student to explore and understand successful sales and sales management behaviors. Students will develop their competence in professional selling theory and approaches, presentation skills, and sales management techniques. Course topics include the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, closing the sale, as well as how to motivate, compensate and train sales people.

Intercultural Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

In this course, students are introduced to mathematical and statistical concepts, fostering the development of foundational programming and coding skills tailored for the analysis of sports-related data. With this knowledge, students can conduct multivariate analyses, encompassing tasks such as fan segmentation, pricing decisions, and sales prediction within the sports industry. The course offers hands-on experience in analyzing real-world data using analytics tools or programming languages, instilling confidence in students' competency in sport data analytics.

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management and how these relate to the global sport industry are introduced.