MBA Sustainable Fashion Operations
The Master of Business Administration with a concentration in Sustainable Fashion Operations at Lasell University will help you become a leader who drives innovation in sustainability in the fashion industry. You will gain awareness of the main challenges of sustainable fashion and use innovative thinking to develop future-oriented solutions. If you are seeking to advance your career in the sustainable fashion industry and want to help make a change towards sustainability while also being ethically responsible, this program will instill the knowledge you need to be successful.
What you will learn:
- Become a successful leader that continually evolves, innovates and implements new business strategies, ideas and practices
- Plan and apply critical skills of project management to ensure projects are on time, on budget and meet business goals
- Examine the supply chain and quality of sustainable fashion development
- Explore and analyze the Fashion industry's triple bottom line, sustainable sourcing issues, fair trade and ethical practices, resource efficiency, and waste and surplus reduction
- Develop effective frameworks and emergent innovative sustainable approaches in the fashion industry and product lifecycle management
- Adopt innovative and visionary approaches to building a sustainable fashion brand's identity, awareness, recognition, loyalty, equity and retention.
Advance your career According to the U.S. Environmental Protection Agency, the fashion industry generates more than 10 million tons of textile waste per year in the U.S. alone. Because the consumer is more aware than ever before about the negative impact the fashion industry has on the environment, they are looking to buy from brands who are ethical with their sourcing, develop sustainable products and operations. As this trend of sustainability accelerates, so will the demand for employees to have the knowledge and skills to lead a fashion brand in the right direction. Your graduate degree will give you the qualifications to fill roles such as:
- Ethical Trade/ Sustainable Sourcing Manager
- Sustainability Managers
- Product Innovation Manager
- Product Sustainability Manager
- Corporate Social Responsibility Manager
- Project Managers
- Executive Managers
- General Manager
- Operations Manager
- Director of Operations
- Executive Officer
- Supply Chain managers
- Marketing Manager
Course Code | Course Title | Credits |
---|---|---|
Degree Requirements | ||
MGMT700 | Global Leadership | 3 |
MGMT703 | Strategic Information Management | 3 |
MGMT714 | Principles of Project Management | 3 |
MGMT728 | Human Resources Management | 3 |
MGMT745 | Strategic Marketing | 3 |
MGMT769 | Statistical Analysis for Decision Making | 3 |
MGMT770 | Managerial Economics | 3 |
MGMT771 | Accounting for Managers | 3 |
MGMT772 | Financial Analysis for Managers | 3 |
MGMT773 | Entrepreneurial Strat & Venture Creation | 3 |
Concentration Courses | ||
FASH761 | Sustainable Fash Sourcing & Quality Mgmt | 3 |
FASH762 | Sustainable Innovation & Des Strat Fash | 3 |
FASH763 | Fashion Brand Development & Management | 3 |
MGMT749 | Ethical Theory & Management | 3 |
FASH101 - The Business of Fashion
This survey course takes an interdisciplinary approach to the fashion business as it relates to cultural, historic, economic, and contemporary influences, giving students a basic understanding of the terms and concepts associated with the fashion and retail industries. The concepts and practices developed are equally applicable to the many career paths possible within the Fashion Industry. Topics include: technological applications, environmental influences on fashion; the fashion cycle; trend forecasting; fashion marketing; women's, men's, and children's apparel; supply chain management; product development, foreign and domestic market centers; and retail merchandising on multiple platforms.
FASH102 - The Fashion Consumer
This course examines the psychological and sociological variables that shape the fashion consumer’s decision-making process. The wants and needs of consumers will be explored through an understanding of attitudes, and purchase motivation. Students will consider internal and external influencing factors, including the influence of social media and technology, the potential impact of government regulation, the consumer’s perception of self, and their perceived social and ethical responsibilities. The goal of building a strategy towards a satisfied and loyal customer will be at the heart of the conversation.
FASH105 - Excel for the Industry
Microsoft Excel is the foundation of business analytical software and has become the number one required skill for industry professionals. This course will introduce basic spreadsheet functions such as; formatting, data entry, pivot tables and analytical graphical display. Projects will directly reflect best industry practices. Students will apply developed skills to projects throughout the fashion curriculum.
FASH200 - Fash Hist I:Imperial Societies to Indust
This course surveys the history of prevailing dress from Ancient Egypt into the nineteenth century, expanding upon a general understanding of shifting modes to examine the symbolism of fashion from extensive perspectives. Students will develop a context for fashion and its relation to aesthetic expression and function within various societies over time. Using an interdisciplinary approach, students will examine a range of scholarly resources that pertain to the field, including The Lasell Fashion Collection. This is a writing intensive course. Prerequisites: ENG 102/WRT102, or permission of instructor.
FASH201 - Merchandise Planning & Control
This course provides an understanding of business strategies related to assortment planning, buying, and allocating inventory. Building upon retail math and excel fundamentals, students create stock and sales plans in accordance with the goals and objectives of a given seasonal sales strategy, including methods of figuring markups, sales projections, turnover, average stock, stock-to-sales ratios, open-to-buy, markdowns, and gross margin. Negotiation skills related to terms of sale, shipping and pricing strategies are explored within the wholesale/retail business relationship. Both manual and computer-based calculations are explored through the use of Excel.. Prerequisite: FASH 101, FASH105 & MATH116
FASH204 - Fashion Research Abroad
This course brings fashion communication, design and merchandising fashion students together in an international setting to offer exposure to and research of the ever changing global fashion industry. Course structure focuses on the host country’s culture and fashion industry, setting the stage for an intensive study abroad experience. While abroad, students will experience a combination of lecture and field practice. In addition to Lasell faculty, professionals from the host country’s fashion industry lecture on a variety of topics. Hands-on workshops play an important role in exploring content. Cultural immersion includes a community service project that engages students in reflecting on the evolving social consciousness in the global fashion market place. Prerequisite: By application, Permission of instructor.
FASH206 - Sustainability in the Fashion Industry
This course explores issues surrounding the concept of sustainability in relation to the fashion industry. The history and contemporary status of sustainability in a global fashion context will be explored, including the influence of social, cultural, and economic factors. Guest speakers include specialists in sustainable fashion design & production, the greening of the supply chain, merchandising, and promoting the sustainable product.
FASH207 - Digital Tools for Fashion
Technical skills are becoming more and more a required proficiency in all capacities of the fashion industry. This course introduces Fashion & Retail Merchandising and Fashion Communication & Promotion students to software prominently used for apparel manufacturing, retail and media. With a focus on methods of visual communication, projects include technical drawing, colorization, editing, and integration and manipulation of photographic images.
FASH210 - Textiles
This course introduces the study of textiles through exploration of the production of fibers and methods of creating fabrics. Students learn to identify fiber content, properties and various types of weaving and knitting applications. Other topics include the study of fiber characteristics, quality and care of fabric finishes, and a practical assessment of fabrics in relationship to particular end uses.
FASH211 - Retail Management and Operations
The course will review ways in which both brick and mortar and e-commerce channels are managed in terms of strategic planning, store operations and logistics, merchandise promotion, employee management and development, inventory control, and growth strategies. Using industry based case studies and forum discussions, students will survey various types of innovative retail formats and merchandising techniques within Omnichannel platforms as well as various consumer dynamics. The course will also evaluate levels of technology used by retailers within their corporate systems. Prerequisite:FASH101 & ECON101
FASH212 - Visual Merchandising
This course builds a foundation to communicate design concepts and create visual solutions for promoting merchandise or ideas. Observation and critiques foster understanding of visual merchandising as a promotional tool. Hands-on projects require research, synthesis of technical, aesthetic and conceptual knowledge to create effective solutions through use of color theories and design principles. Students become familiar with journalistic reporting and written analysis through various media applications. Prerequisite: ARTS126 & FASH101
FASH218 - Fashion Communication
This course examines communication strategies in the fashion industry. Students analyze the different facets of communication including maintaining consistency with integrated and content marketing, navigating the global landscape, messaging through digital and various media channels, and managing emerging trends in social marketing. Guest speakers, connected learning projects, and field trips facilitate the transfer of theory into practice, providing the student with a platform for developing a viable body of work related to fashion communication. Prerequisites: ENG 102, COM 101 and FASH 101.
FASH219 - Fash Industry Professional Development
This course is designed to prepare students for the professional work environment through researching career opportunities and identifying the qualifications necessary to be competitive. Students reflect on personal abilities and characteristics, which will help them to be successful and create a plan to acquire skills they may not already have. They will design a personal digital portfolio including resume, cover letter, and biographical statement, and will begin to build a professional network through LinkedIn. The course also explores career development and professional strategies, designed to prepare students for their required internship in senior year. Prerequisites: FASH102
FASH302 - Retail Operations
This course builds on the concepts learned in FASH 201 Merchandise Planning & Control and FASH 211 Retail Management extending into retail store planning, trading area and site analysis, financial management, omnichannel retailing and performance metrics. All phases of merchandising and sales management, including merchandise logistics, enabling technology, distribution channels, retail assortment planning and labor administration are incorporated into a comprehensive study of retail operations. Technological applications that are industry specific are utilized throughout this course. Prerequisite: FASH 211
FASH303 - Fash Hist II:Modernity to Globalization
This course picks up the history of fashion as it moves from the nineteenth century into a new era, examining the aesthetic and sociocultural forces that have influenced the development of styles from modernity to globalization. Students will use their skills in critical thinking to understand fashion as an art form, a commodity, and a symbol of cultural and personal expression. Students will also explore how contemporary designers draw from and reinterpret fashions from across the twentieth century. Prerequisites: ENG 102
FASH306 - Fashion Styling for Photography
Fashion Photo Styling is designed to provide fashion designers, stylists, and merchandisers with an understanding of the conventions and visual traditions of fashion photography. The principles of lighting are discussed particularly as it relates to the creation of mood and image. An exploration of the history of fashion photography familiarizes students with its various visual traditions and styles. The relationship between marketing principles and the determination of style in the context of image usage are explored. Regular photo shoots provide students with hands-on experience of image creation.
FASH307 - Fashion Brand Management
This course introduces concepts related to fashion branding and brand recognition achieved by analysis of brand management theory; essentially the notion that perceived value or equity of a fashion brand can be increased through advertising, marketing, thematic control and integrated marketing communications. This creates a promise of style value and product quality that translates into brand loyalty. The course considers influences such as social media, iconic brand ambassadors, cultural branding and Omni-channel communications. The course also builds skills, which lead to creation of brand strategy, ethos and the ability to re-tool a brand when it saturates the marketplace. The brand management process will be discussed from inception to consumption and analyzed through contemporary case studies. Prerequisites: FASH102
FASH308 - Fashion Show Production
This course focuses on development of a working knowledge of planning, management, and organizational skills required to produce successful fashion shows. Hands-on experiences throughout the semester address the importance of teamwork, communication, and professionalism demanded in the fashion industry. Students plan, organize, and produce the annual fashion show as final project. Prerequisite: FASH 211 or FASM218
FASH309 - Apparel Product Development
Exploring the global product development matrix, students in this course work together in teams to explore the product lifecycle in terms of sourcing and production. Class sessions combine lectures and cases with hands-on exercises to reinforce key concepts. This survey course covers topics including supply chain management, design calendars, apparel product price points, brand differentiation, product distribution channels, trend forecasting services, color management, specification and technical package development, sizing, quality control, ethics, and evaluation of the global production environment. Pre-requisite: FASH211 or FASD220
FASH310 - Digital Marketing
Digital Marketing is a comprehensive course that concentrates on marketing within the virtual world. With a strong focus on the operational and functional aspects of this dynamic subject, the course will review tactical advice and real life examples. The course will cover key topics such as search engine optimization and marketing, retargeting, social media marketing, email marketing, lead generation and calls to action, online experiential marketing and consumer behavior in the virtual world. Students will also be introduced to the history of the internet and fundamentals of an effective digital presence. Students will discuss digital business models and learn the basics of app and website functionality and cross channel promotions. Developing strategies to create apps, websites, and virtual or augmented reality customer experiences will offer a contemporary and visionary opportunity. Integrating skills obtained in FASH207- Digital Tools, students will be fully immersed in the creation of their own fashion digital shopping channels. Prerequisite:FASH105,FASH207 & FASH211 or FASH218
FASH315 - Trend Forecasting
This course introduces students to theories and framework used to explain and predict fashion change. Course includes field trips to trade shows, museum visits , and presentations by industry professionals to help students understand the relationship of economic, artistic, technological, social and cultural influences to fashion change.Students apply creative ,research, and analytical skills to plan and develop a trend forecast. Prerequisite: FASH200
FASH317 - Ethics in the Fashion Industry
This course integrates ethical, moral and legal issues regarding the fashion industry from design and manufacturing through distribution, promotion and sales. Grounded in theories of consumption, students will explore operating procedures for various aspects of the apparel business such as; responsible advertising, consumer privacy, compliance with sustainable practices, fair labor and working conditions, design with a focus on gender identity or age appropriateness, and recognizing fashion’s influence on body image and eating disorders. Students will address topics through in depth discussions using group models and by exploring and mastering decision-making frameworks to generate solutions. Prerequisite: ENG102
FASH325 - Special Topics
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
FASH342 - Fashion & Culture
This course evaluates the concept of fashion in the cultural context and its impact on human behavior as non-verbal communication, including the expression of national identity. Through a historical and contemporary study of the connection between fashion and society, the relationships between clothing, culture, ethnicity, social and political events, economic status, and geographical location are examined. Students explore the symbolic aspects of clothing from the personal and consumer standpoints. Prerequisite: PSYC 101 or SOC 101.
FASH401 - Fash Industry Professional Development
This course is designed to prepare students for the professional work environment through simulated business activities, case studies, and meetings with faculty and industry experts. The course explores career development and professional strategies, each of which is designed to prepare students for FASH 415 Internship. Prerequisites: FASH211 or FASH218, & JR status
FASH406 - Global Retailing
This course is a concentrated exploration of the challenges of serving international retail dynamics and trends. The focus will be to provide students global perspectives regarding retailing through different channels within a variety of geographies. With an emphasis on increasing demand for product, marketing, merchandising and supply chain analysis, this course enables the student to interpret a worldwide perspective when planning for retail execution across regions with different seasonality, retail models and supply chain dynamics. Topics will include; competitive threat from online retailing, the challenge of cybersecurity, similarities and differences of international retail business models, distribution and supply chain practices and the fragmentation of the consumer market. FASH302 or permission of instructor.
FASH407 - Digital Commerce & Analytics
Digital Commerce is today’s fastest growing business model in the retail industry. This course will prepare students to understand the underpinnings of both the front and back end of e-commerce website and app development, the digital consumer and their behaviors, UX design (user experience) and the end-to-end shopping journey from home page to shopping cart. Students will analyze the impact of e-commerce on business models and strategy as well as the infrastructure of these operations. The course will also review retail analytics with an emphasis on both qualitative and quantitative analysis used to track behavior and conversion. Students will apply critical thinking skills to assess web and app functionality, ease of navigation, and ways to engage the consumer in the virtual world. Prerequisite: MATH208, FASH211 & FASH105
FASH409X - Studio 1851: Pop-up Management
This course continues to manage all aspects of running a POP Up Store, which will be the test market for our future student run, on campus store and website. This retail store would eventually become the subject of a future course within the fashion department. In addition to being a Connected Learning Experience for the Fashion Department and beyond, the store would be a venue for show casing the artistic abilities of faculty, students and all Lasell Community members. Students will continue a research and planning project started in SP17, evolving the ideas and building on progress made towards a professional, and operationally sound business plan, and putting all phases of POP Up shops and website management into action. Students will work as an executive team on the different aspects of planning and executing a minimum of 3 Pop Up’s during the fall semester. Students will be responsible for all promotion-both physical and digital, and website design and management. Students will be responsible for inventory management and control, including the procurement of merchandise through re-orders of sweatshirts, working with both the Graphic Design League and Fashion Design students to create t-shirt designs, and visiting trade shows in NYC and Marlborough, Massachusetts for product that fits within the STUDIO1851 mission.
FASH410 - Fashion Supply Chain Management
This course will enable the student to learn the elements of the global supply chain. Students will review in detail supply chain from raw materials to the consumer. Content will also include organizational logistics, sourcing and production, inventory and information systems. The course focuses on the apparel and textile industry and discusses Corporate Social Responsibility (CSR) as global factors that impact the supply chain. Students will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company from designer to merchandiser so that value can be created for the consumer. Pre-requisite: FASH309 & MATH208
FASH411 - Studio1851: Retail Innovation Lab
Studio1851 is Lasell University’s student-directed retail enterprise. Once operating solely as a pop-up business, studio1851 is a permanent physical retail space on campus. studio1851 students work as an Executive Team, developing and evolving ideas, building on past progress, and making decisions towards a professional and operationally sound strategic business plan. Specific studio1851 team member responsibilities include team collaboration on branding, promotion, relationship building, merchandise planning, procurement and control, graphic/product design, visual display, sales performance and personal selling, as well as overall business operations. Students must be at the sophomore level or above and in good academic standing to be considered for enrollment in studio1851: Retail Innovation Lab. Acceptance to studio1851 is at the discretion of the professor, including a personal interview to determine qualifications and fit, based on team needs. Prerequisite: permission of instructor
FASH412 - Merchandise Planning and Control II
This senior level course utilizes fundamental business math formulas, business strategies and excel functions used in FASH201 Merchandise Planning and Control 1, to build a greater understanding of the Merchandising function. This course will offer a deeper dive into analyzing reports and making product decisions in terms of profitability, assortment, allocation, sourcing opportunities, and pricing strategy. There will be hands on opportunity to put a buy together for different volume doors. Private label development, ecommerce inventory integration, onlineLasell College | School of Fashion | FCP & FRM Curricula Changes Proposal | Page | 11merchandising strategies, and current industry software will be discussed. This course will consist of lecture, in class assignments, projects, case studies and tests.Pre-requisites: FASH201, FASH315, FASH309
FASH415 - Internship
The internship field assignment provides students with hands-on experience in the business of fashion, applying classroom theory to the professional work environment. Objectives for the field assignment include: (1) exposure to major components of the fashion company’s operation, (2) first-hand experience in the professional working environment, and, (3) acquisition of professional skills required for this ever-changing fashion industry. The student completes a journal, analyzes the internship company and processes, and receives feedback and evaluation from the internship site supervisor. A minimum of 150 hours of supervised onsite work is required. Collaborative experience affords students capability to maximize opportunities and explore career path options while receiving four academic credits Prerequisites: FASH219 & FASH207 or FASD220
FASH420 - Collection Research and Management
This course is an extension of Fashion History for students who have excelled in their studies of historic dress. Students concentrate on developing research techniques and writing skills related to museum practices in` support of the Lasell Fashion Collection. Students learn and use a collection management system based on the Past Perfect software to document aquired items regarding time period and unique features. This is a challenging course with an independent study component that helps to preserve the integrity of the LFC while increasing the overall educational value by preparing and mounting exhibits on and off campus and presenting at academic symposia. Prerequisite: Permission of instructor.
FASH425 - Special Topics
A variety of special topics courses offer students the opportunity to engage with diverse areas of fashion that are not covered within the required curriculum. Course content varies per semester with the goal of having faculty and students explore various industry concepts and theory in depth to meet special interests. Courses are be offered at the 200, 300, 400 level dependent upon the area of exploration. Prerequisites will be determined by level and content.
FASH427 - Fash Com & Merchandising Capstone
enior merchandising and fashion communication students will formulate a comprehensive strategic plan for a “live company” with the end result as a presentation to a senior industry executive within the company. The project will involve the study of market conditions and trend analysis, a promotional strategy, product suggestions, the proposal of strategic options for launch on the new initiative and benchmarks to measure feasibility and success. This course will utilize critical thinking and analytical skills, together with technological insight and professional judgement gained thoughout the program to collaborate in a corporate setting.Prerquisite: FASH415, may be taken concurrently
FASH762 - Sustainable Innovation & Des Strat Fash
Sustainable Innovation and Design Strategy in the Fashion Industry facilitates research and exploration of effective frameworks and best practices in Circular and Smart design and other emergent innovative sustainable approaches in the fashion industry. Students consider complex fashion system dynamics, with respect to socially, economically, and environmentally responsible decision-making in all areas of product lifecycle management. Through research, analysis, and case studies, students examine value-creation driven by a sustainable, ethical, and/or responsible ethos and business practices achieved in large part by leveraging technology and innovation.
MGMT700 - Global Leadership
This course considers the key aspects of what it means to be a leader in our ever-changing global business environment. Best practices and key considerations for developing global strategy, driving change around the world, managing multicultural teams, addressing the intricacies of a global supply chain, and the challenges we face from macro trends, such as climate change and sustainability.
MGMT702 - Research Methods
This course introduces both qualitative and quantitative research methodologies, providing the student with an overview of the different steps in the research process. The course evaluates common methods of data analysis, develops skills in critical thinking, and provides experience in data analysis using SPSS.
MGMT703 - Strategic Information Management
This course presents the conceptual foundations of information technology and examines the development, application, and advances of information technology resources in organizations. With a focus on the managerial perspective, students investigate issues related to the development of contemporary systems development approaches
MGMT704 - Financial Management
This course focuses on understanding the fundamental principles of finance, including financial statement analysis, present/future value/ NPV/discounted cash flows, capital budgeting, and risk analysis.
MGMT705 - Organizational Theory
This course is an introduction to the significant theoretical frameworks that have emerged over time to describe and explain organizations. There is no single theory of organization but rather a body of theory relating to organizational development. Examining this body of theory will enable the student to 1) better understand human activity in an organizational environment from a theoretical perspective, and 2) use the knowledge as a guide for future managerial applications.
MGMT706 - Marketing Management
This course provides a decision-oriented overview of marketing management in modern organizations. The emphasis is on developing skills in identifying marketing opportunities, utilizing segmenting, targeting and positioning, and planning and communicating integrated marketing strategies.
MGMT707 - Operations Strategy
This course involves the study of concepts relating to the operations function in both manufacturing and service organizations. Students study how the operations process is responsible for planning, organizing, and controlling resources in order to effectively and efficiently produce goods and services. Formerly - Operations Management
MGMT714 - Principles of Project Management
This course focuses on the essentials of project management. It approaches project management from the standpoint of managing a single, stand-alone project that is small to medium in size. The course takes attendees through the project life cycle in the same sequence they would face when managing a real project in the workplace. Topics covered include the product and project life cycles, including initiation, planning, executing, controlling, and closing.
MGMT728 - Human Resources Management
This course examines the staffing function of management including planning, recruiting, selection, training, motivation, appraisal, compensation, labor laws, and organizational development. The course also addresses the current issues affecting the human resource manager including the changing work force and need to increase productivity as well as changes in the areas of unions and affirmative action.
MGMT730 - Health Management for Seniors
Health management for older adults is a major issue in contemporary society. This course provides the knowledge base and skill set necessary for interdisciplinary professional practice. The course is conducted in collaboration among Harvard Medical School, Simmons School of Social Work, Massachusetts General Hospital Institute of Health Professions, Boston University Sargent College of Health and Rehabilitation Sciences, and Northeastern University School of Pharmacy.
MGMT731 - Human Resource Law & Compliance
This course introduces students to individual employment law, which is concerned with rules that govern the relations between employers and employees, primarily as applicable to non-unionized workers. The course includes such subject areas as identifying a contract of employment, creation and modification of the employment relationship, the common law obligations of employee and employer, the employer’s statutory obligations to its employees, privacy in the workplace, human rights legislation in the workplace, and the termination of employment.
MGMT734 - Aging in American Society
This class audits the historical views of aging, contrasting earlier perspectives with current ones. Students discuss the position of the elderly in today's American society, with an emphasis on status, heritage, and culture. In addition, students examine the current trends and practices affecting the elderly in American society, including work habits, retirement, and long-term care options.Formerly - MGMT720
MGMT736 - Leadership & Operations in Lodging Mgmt
This course explores successful leadership practices and evaluates organizational models of service and operations within various lodging settings. Leadership principles and management methodologies are assessed and market positioning and operational structures are examined as they related to each segment including hotels, resorts, bed and breakfasts, campsites, and other lodging properties. Topics covered include: best practices of lodging managers, service design and development, organizational structures, and service system procedures.
MGMT740 - Consumer Behavior
This course explores how and why consumers behave the way they do. Consumers can be individual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.
MGMT741 - Marketing Research & Data Analytics
This course provides an in-depth study of the marketing research process and how data analytics are an integral part to strategic decision making in the current business environment. The course will integrate the primary research process with secondary data analytics and review the tools used to gather, interpret, analyze and present data to management for better decision-making. Through a project-based approach, students will learn how to conduct research and integrate data analytics in a manner relevant to the business challenge.
MGMT743 - Fundraising Concepts & Practices
The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.
MGMT744 - Global Marketing
The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on developing global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.
MGMT745 - Strategic Marketing
This course provides an overview of data-driven strategic marketing; the management, planning and control of the function and the process. Designed as a foundation course for the Masters in Marketing, an emphasis is placed on developing the skills to lead, plan, implement and measure strategic marketing initiatives within the dynamics of today’s organization.
MGMT746 - Digital Marketing
This course provides a practical view of how Digital Marketing has grown to become a strategic foundation for today’s marketer. It is critical to have a basic understanding of the tools and best practices of Digital Marketing and how they are applied to build marketing programs that are smarter and faster. The course will cover how branding and marketing messages translate across digital platforms and how the latest techniques to reach and engage audiences are assessed and integrated into the marketing strategy.
MGMT747 - Event Management Operations
This course presents a detailed look at operations within the major segments of the event industry including meetings, expositions, special events, and conventions. The course highlights the role of the event manager, whose responsibilities include planning, organizing, directing, and controlling various types of events as well as it’s relationships with outside vendors, contractors, and clientele. Students will explore advanced procedural methodologies as they relate to successful practices within each segment.
MGMT749 - Ethical Theory & Management
This introduces the discipline of ethical analysis and its application to management. The course examines different methods of value clarifications, the sources of ethical conflict in management practices, the structure of ethical arguments, as well as the ethical theories and principles associated with management. The course also explores how these concepts are concretely applied in organizations and professional life.
MGMT750 - Ldrship & Ops in Casino & Resort Mgmt
This course explores successful leadership practices and evaluates organizational models of service and operations within casino and resort settings. Leadership principles and management methodologies are assessed and market positioning and operational structures are examined within resort, cruise, and casino properties. Topics covered include: best practices, service design and development, organizational structures, and service system procedures.
MGMT751 - Business Strategy
This course studies strategy formulation and implementation in international and domestic business enterprise. Case analysis and other appropriate methodologies are used to develop the skills and judgment necessary to provide overall direction to the organization. In particular, the course emphasizes the translation of strategy formulation to strategy implementation.
MGMT752 - Change Management
This course focuses on how organizational change can be managed. In order to survive in rapidly changing and highly competitive operating environments, organizations must learn how to continually adapt, evolve, contract, expand, and innovate. Organizational change management is about implementation of business strategies, and more generally, new ideas and practices.
MGMT754 - Revenue Management in Hospitality
This course provides an advanced overview of the revenue management function in the hospitality industry. Revenue management is a method for managing capacity profitably. This course offers an integrated approach to maximizing revenue that includes capacity analysis, demand forecasting, variable pricing, and distribution technology. The objective of this course is to allow students to learn how to apply the principles of revenue management to maximize profitability within the hospitality and events industries. Topics covered include forecasting, overbooking, reservations systems, information technology, process design, pricing, and management and marketing issues.
MGMT755 - Sustainability in Hosp & Event Mgmt
This course takes a progressive look at sustainability issues as they relate to the hospitality and events industries. Students will examine current statistics and environmental problems created by the tourism and events industries, best practices for operations and hospitality business development, and the greening and greenwashing of current hospitality business operations. Students will learn to develop and analyze impactful sustainable practices within the various segments of each industry.
MGMT756 - Policy & Brand Management in Hospitality
This course focuses on management strategies, policy formulation, and strategic operations at upper management levels and explores the importance of customer service as it relates to the organization's brand and service environment. Students will spend the semester learning to analyze consumer feedback to create methods of measuring and assessing customer satisfaction, using critical thinking to examine the significance of organizational branding, consumer trends, and government regulation, and learning to manage a global market in order to operate hospitality businesses with continuous profitability.
MGMT757 - Hosp & Event Law, Ethics, & Risk Mgmt
This course examines how ethical business making decisions effect others, the codes of law relating to the foodservice, travel, event management, and lodging industries, and other relevant topics such as labor relations, security, loss prevention, safety, and risk management. Students will learn about strategic planning and ethical decision-making tactics, why laws are important to the hospitality industry, and the possible consequences of not adhering to these laws and regulations. Repercussions of legal issues are assessed and current issues such as diversity training, sexual harassment policies, and safety and security are examined. Students will study legal procedures, contract law, negligence, consumer relationships, franchise law, and liabilities related to food and alcohol service.
MGMT758 - Service Quality Management
This course explores the application of advanced quality management theories and techniques in lodging, events, and tourism operations with a focus on organizational effectiveness. Case studies and real-life examples facilitate students’ synthesis of previous knowledge with the principles of service quality, and excellence. Students will design and complete a service audit of a local hospitality organization. This is a research-intensive course.
MGMT760 - New Product Development
The main objective of this course is to provide a framework so that students gain a fundamental understanding of the new product development and introduction process. The course emphasizes the process of new product development, from idea generation to commercialization, and the critical role it plays in driving innovation and growth. It will provide practical tools to develop and implement launch plans for new products, services and brands.
MGMT761 - Performance Management & Employee Development
Employees and managers often complain about the effectiveness of performance management systems, performance appraisal and employee development. Whether it’s a lack of clear performance goals, honest feedback or technology issues, complaints can center around the system’s tools and processes but often meet resistance because of its personal and sometimes threatening nature. In this course, students will consider functional best practices to develop a performance management system that considers not only the organizational goals but the human factor in its design.
MGMT762 - Employee Relations, Engage & Retention
Employee relations initiatives which considers engagement and retention leads to enhanced employee involvement and dedication to the organization. Employees who are engaged are more productive, content and more likely to be loyal to an organization. This course provides a practical view of how employee relations, engagement and retention initiatives have grown to become a strategic foundation for today’s organization with a focus on the most recent tools and best practices.
MGMT763 - Employee Learning & Development
Human resource development is critical to the success of today’s organization. Whether learning and development is needed to increase overall effectiveness, retain and motivate employees or drive innovation, a well-designed learning and development initiative can create a competitive edge. In this course, students will learn how to build learning and development programs that address the needs of the organization in the context of its business model and growth objectives.
MGMT764 - Diversity, Inclusion & Countering Bias
In today's increasingly diverse, global, interconnected business world, diversity and inclusion is no longer just the right thing to do, it is a core leadership competency and central to the success of business. This course provides a foundation for human resource professionals to best handle current issues of diversity, inclusion and countering bias. It provides a basic understanding of the tools and best practices that will foster a culture that respects individuality, encourages belonging, and focuses on the strengths of differences.
MGMT765 - Project, Program & Portfolio Management
In today’s business environment, leading projects, programs and/or business portfolios requires common critical skills regardless of geography, industry or domain. In this course, you will learn to apply those critical skills that will ensure your projects are on time, on budget and meeting the organization’s strategic goals. It is designed to align with the content of PMP certification series for project, program and portfolio management.
MGMT766 - PM Tools & Technology
Organizations that are agile and responsive to market dynamics complete more of their projects successfully and efficiently than their slower-moving counterparts. Project managers must utilize agile approaches, possess strong collaboration skills, embrace complexity and thrive on rapid response times to be competitive in an environment of rapid change. Projects and teams today are increasingly global and virtual, and scheduling is key to managing activities, resources, dependencies and ultimately, project outcomes. Designed to align with PMI, this course will expose the student to the latest principles, tools and technologies to enhance project management accuracy and efficiency.
MGMT767 - Risk Management
For the high-performing project manager, advanced skills in risk management are critical in protecting the needs of today’s organization. Designed to align with the content covered in the PMI-RMP distinction, this course will cover the basics of this specialized function as it relates to the project environment that is increasingly global, virtual and complex.
MGMT769 - Statistical Analysis for Decision Making
This course covers basic statistical techniques in a managerial setting featuring case studies and conceptual exercises. Statistical topics include effective use of numerical and graphical summaries, estimation and confidence intervals, hypothesis testing and regression. A few more advanced topics such as data mining, the Bayesian paradigm and principles of model building may be encountered during projects.
MGMT770 - Managerial Economics
Managerial Economics is the application of economic theory and methodology to managerial decision making problems within various organizational settings such as a firm or a government agency. The emphasis in this course will be on demand analysis and estimation, production and cost analysis under different market conditions, forecasting and decision making under uncertainty. The course provides an understanding of the microeconomic forces that influence firm decision making. Topics include competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision making under risk and uncertainty, production and cost estimation, and market structure analysis
MGMT771 - Accounting for Managers
As the language of business and the cornerstone of our capital markets, accounting provides terminology, frameworks, and concepts with which to analyze and understand the financial consequences of business activities. This course explains the basics of accounting, links accounting to financial statements, analyzes financial statements and works through economic analysis of investments. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. The course highlights how managers use cost, cash flow and financial reporting information in their decisions. Pre-requisites: MGMT768 or MGMT769 & MGMT770
MGMT772 - Financial Analysis for Managers
The primary purpose of this course is to help you develop a high degree of financial statement, financial analysis, and financial management expertise in order to enhance your capabilities as an informed manager and decision maker. In addition, this course has a global perspective which examines the operation of the foreign exchange markets, foreign exchange risk management, sources and instruments of international financing, foreign direct investment and the management of political risk, multinational capital budgeting, and financing control systems for the multinational firm.
MGMT798 - Research Project Capstone
In this course, students undertake comprehensive research projects under the direction of a faculty mentor. The project is an intensive study based on action research models from the behavioral sciences enabling the student to demonstrate the mastery of the concepts, ideas, knowledge, and insights implicit in the Master of Science in Management curriculum. No later than the semester preceding the undertaking of the Research Project, the student should present to the designated faculty mentor a two-page summary of the proposed research. Each student makes a public and professional presentation of their Capstone Project findings. This course is taken during the student's final graduate semester.
MGMT799 - Internship Capstone
The internship is a hands-on working experience in the student’s field of concentration requiring a minimum of 150 hours of placement under the supervision of both an employer and a faculty member. Beginning in the semester preceding the internship placement, the student identifies what type of organization they desire for their internship. The student holds primary responsibility for obtaining a field experience site and is responsible for setting up interviews with prospective internship sites Students may not perform internships at their current place of employment without prior consent of the Dean of Graduate and Professional Studies. This course is taken during the student’s final graduate semester
- Academic Policies 20-21
- Admission to Graduate Studies
- Course Descriptions
- Graduate Financial Information 20-21
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Programs of Study
- Bachelor Degree Completion Program
- Master of Science in Human Resources
- Master of Education
- Master of Science in Marketing
- Master of Science in Communication
- Master of Science in Criminal Justice 20-21
- Master of Science in Management 20-21
- Master of Science in Nutrition for Human Performance
- Master of Science in Athletic Training
- Master of Science in Project Management
- Master of Science in Rehabilitation Science
- Master of Science in Sport Management
- Graduate Certificates
- MBA
- Master of Science in Applied Sports Science Analytics
- Master of Science in Integrated Marketing Communication