FASH420: Vintage Fashion Advertisements and the Lasell Fashion Collection

By: Lillian Baker, Fashion and Retail Merchadising '19 

This project demonstrates a correlation between the LFC's Vintage Catalogue of Fashion Advertising and specific pieces in the collection. The advertisments date from the 1920s-1940s, and feature many looks that portray different trends. Through these images, one can observe connections between print materials and everyday dress, as consumerism advanced the fashion industry.

Silver Brocade Shoes 2005.245.81.1 A-B	Print Ad, 1920s 2016.3.1	1920's Flapper Dress 2017.3
Cloche Hat 2001.176.13	Print Ad, 1920s 2016.3.3	Wide-Brimmed Velvet Hat 1998.175.56
Picture Hat 1998.175.60	Print Ad, 1920s 2016.3.5	Rose Chiffon Dress 2008.62.62
Color-Blocked Suede Pumps 2012.3.6 A-B	Print Ad, 1930s 2016.3.22	Black Velvet Evening Coat 2001.104.495
Flower Hat 2001.150.1	Print Ad, 1930s 2016.3.27	Burgundy Velvet Hat 2006.53.8
Underwear 2009.183	Print Ad, 1930s 2016.3.29	Nightgown 2002.221.9
Floral Day Dress 2014.1.18	Print Ad, 1930s 2016.3.35	Rayon-Print Dress 2001.104.96
Pink Straw Hat 2001.104.45	Print Ad, 1940s 2016.3.49	Day Dress 2001.104.42

Support for this project was provided by Stephanie Hebert, Collections Manager, with special thanks to Matthew Searth, official costume photographer for the Lasell Fashion Collection.