COM701 - Communication, Ethics & Society

This course is designed to present students with a graduate-level overview of contemporary mass communication. We focus on the relationship between mass media and society and the ethical issues inherent in that relationship; in the process, we identify current trends, particularly in technology, that are changing the nature and function of traditional mass communication. Students gain insight into the influences of mass communication on business, government, politics, education, the home environment, and non-profit institutions, as well as related ethical issues.

COM702 - Organizational Communication

This course focuses on both theoretical understanding and practical knowledge of the context and applications for organizational communication. Topics include: leadership, new technologies and their impact on organizations, organizational climate and culture, ethics, formal and informal channels of communication within organizations, management of diversity and conflict, relational communication (with interpersonal and group work), and issues of power and politics within the context of organizational settings

COM703 - Communication Research

This course provides students with an understanding of the concepts, roles, processes, techniques, and strategies of communication research. The course examines research conducted in both the professional and academic settings, and includes quantitative (surveys, experiments, content analyses) and qualitative (focus groups, etc.) methods. The main goal of this course is to help students become intelligent "consumers" of research -- to provide the tools needed to evaluate and interpret research, as well as the ability to make knowledgeable decisions about the uses and benefits of research.

COM704 - Corporate Communication

This course is designed to present an overview of corporate public relations in contemporary society. The rapidly changing nature of global markets and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. The course explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental issues, investor relations, issues of multinationals, ethics, and governmental relations.

COM705 - Media Relations

Managing media relations for organizations is the focus of this course. The course is intended to increase knowledge of the principles and methods of generating publicity as well as the basics of planning and writing media relations campaigns. The rapidly changing nature of global companies and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. Students work individually or in teams to plan a comprehensive media relations program, to communicate a clear message, and to evaluate the effectiveness of public relations strategies for a chosen client. Lectures, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local & national publicity, special events, and in community and government relations for organizations.

COM706 - Global Media

This course introduces students to theory, trends, and issues in the global media landscape. Students are exposed to a number of topics including: theoretical perspectives of global media, global media development, challenges and barriers of global media, ethical considerations in global media, the role of advertising and public relations in global media, and case studies from regions around the world.

COM709 - Negotiations & Conflict Resolution

This is a communication skills course designed to better understand the nature of conflict and its resolution through persuasion, collaboration, and negotiation. Students learn theories of interpersonal and organizational conflict and its resolution as applied to personal, corporate, historical, and political contexts. Students assess their own styles, skills, and values, and develop techniques to better resolve disputes, achieve objectives, and exert influence.

COM713 - Writing for Public Relations

Public relations writing focuses on multiple aspects of communication such as client needs, target audiences, and various formats. In this course, students learn how to craft effective written and visual messages for press releases, speeches, brochures, newsletters, broadcast outlets, web pages etc., and they develop strategies for soliciting and evaluating feedback from designated target audiences.

COM721 - Principles of Public Relations

This course is in-depth study of the profession of public relations with a focus on contemporary issues, problems, and challenges using guided discussion and analysis of case studies. The course examines public relations and its role in mass media and in society and the challenges facing public relations professionals today. Upon completing this course, each student should: 1) understand what the field of public relations is and how to recognize best practices for public relations professionals; 2) be able to evaluate the effectiveness of public relations strategies; 3) be familiar with issues and concerns public relations professionals face in today’s increasingly global society; and 4) understand the importance of ethical behavior in public relations.

COM722 - Crisis Communication

This course prepares students for anticipating the seven major types of crises faced by communication managers in organizations (skewed values and ethics, deception, management misconduct, natural disasters, technological crises, confrontations and boycotts, malevolence, and disinformation) and how to make preparations to deal with them effectively and competently. The course examines appropriate leadership styles, management actions, and communications strategies before, during, and after a crisis. Students review issues such as leadership initiatives, management monitoring, crisis analysis, action strategy and determination, and implementation of communication strategies.

COM724 - International Corporate Communication

This course focuses on the major role of multinational corporations in the global arena. They must interact with one another, with national and supranational governments, and with non-governmental organizations.  Their concerns revolve around issues such as resistance to globalization, anger abroad toward the United States, climate change, human rights, sustainability, transfer of technology, and recruitment of human resources. These issues will be reviewed and strategies discussed that guide management thinking for strategic communications. The strategies are drawn from the fields of public relations, public affairs and marketing.

COM725 - Advertising

The emphasis in this course is on the role of strategic thinking about promotional elements in the field of advertising. The development of an integrated marketing communications program requires an understanding of the overall marketing process, including how organizations plan for advertising and determine their advertising goals and objectives. Students in this course examine the process of planning, developing, and executing an advertising campaign and related integrated marketing communications programs, as well as the various factors and considerations that influence this process. Advertising starts with research, and moves through analysis, planning, action and evaluation; hence, this course requires students to undertake the kind of strategic thinking, planning, and execution that is done by marketers, researchers, media planners, and copywriters. Throughout the course, students learn how advertising is regulated and about the key social issues and consumer problems with advertising.

COM726 - Public Speaking

Professionals working in a variety of organizations often need to organize, develop, and deliver concise speeches that meet a target audience’s needs. This course will help students prepare and develop speaking and presentation skills, as well as critical and analytical skills that focus on how to organize a presentation, build an argument, and use creativity. Students will be required to prepare, deliver, and evaluate a variety of speaking presentations during the course.

COM727 - Professional Presentations

In this course, students will be required to have some basic knowledge of Microsoft Power Point or Apple Keynote software. The course covers universal design principles of Power Point with regard to templates, colors, type faces, slides’ typography, photos, and making meaningful charts and diagrams. Also, students will look at how they prepare a speech; how to deal with fear and anxiety; voice, pace, and gesture-how to speak; and receiving feedback-how to interact with their audience and listen. By the end of the course, you should be able to explain complex ideas vividly and accessibly, design clear and compelling presentation slides, convey your passion for a topic while maintaining your professional credibility, and speak dynamically from notes and/or a manuscript. Learners will record presentations, providing and receiving peer feedback.

COM728 - Advanced Public Speaking

In the professional realm, we need to be able to argue without being confrontational. Whether addressing a crisis, fundraising for a nonprofit, pitching a business plan, or suggesting a change to company policy, a professional is creating and making arguments. In making the case for one’s topic, the speaker often want to raise awareness, identify a pressing problem, discuss appropriate solutions, and outline specific steps for the audience. To be persuasive, one must be clear (the audience may have little to no existing knowledge), one must be convincing (trying to sway the audience that the argument is valid), and one must be compelling (with the goal of motivating the audience to take specific actions). Persuasive speaking thus requires clarity, strategy, topic mastery, and a sense of style and presence. Students will record their speeches, and engage in providing and receiving peer feedback.

COM729 - Mediation&Facilitation:Tech to Intervene

Everyone experiences conflict. What sets us apart is how we choose to engage and resolve it. Whether you believe it or not, YOU have been mediating conflict all your life. Through readings, discussions, exercises, feedback and debriefs, this course allows you to THINK & ACT like a mediator. The aim of this course is for you to develop mediation skills and intervention techniques that you can apply to any given professional negotiation or difficult conversation you encounter. We will explore mediation models, intervention strategies and reflect on your own intervention style.

COM732 - AdvancedNegotiations:Skills to Influence

This course goes beyond basics negotiations and provides students with advanced strategies and tactics to influence others, create value, and get more. Students will survey theories and practical tools found in fields such as behavioral economics, law, psychology and dispute resolution in-order to build additional skills-sets in their negotiation toolbox. From hostage negotiations, to mergers & acquisitions, employment mediation, and multiparty negotiations, students will dive into real-life advanced negotiations, extract the effective technique, and use the strategy to improve their next negotiation. The aim of this course is for you to develop advanced negotiation techniques that you can apply to any professional negotiation or difficult conversation you may encounter.

COM733 - Social Media

Communication technology has changed rapidly over the past 20 years, with the key development being the emergence of social media. While social media has changed the ways in which we communicate worldwide, it has also drastically changed how organizations communicate with multiple stakeholders. It has opened up numerous new communication channels for companies to connect with current and potential audiences, and thus, the importance of social media’s role is significant in both modern marketing efforts and branding. There is an irrefutable need for organizations to be able to utilize different social media platforms to both engage consumers and increase brand impact and influence. Through case studies, interactive assignments, and a social media project, this course will introduce students to best social media practices, while they acquire the necessary skills for managing a social media platform and developing a strategic social media plan.

COM734 - Digital Media Analytics

Leaders, analysts and managers across the communication industry have to grapple with the implications of ever-increasing volume of data and detail of information captured by many enterprises. Communication has flourished and enhanced the use of Data Analytics in that, news, PR campaigns and Advertising messages are currently now very data driven, and campaign strategies and evaluation of them are based on the analytics of that data. This course aims to introduce Data Analytics concepts to students. Students will examine and apply topics such as Analytics, Social Media, SEO and SEM through hands-on project based learning and teaching.

COM735 - Digital Storytelling

This course introduces students to the strategic use of digital storytelling to achieve professional communication goals in areas such as public relations, advertising and integrated marketing communications. Stories have always been powerful communication vehicles that transcend barriers and build memorable connections. With the exponential growth of digital communication channels, the ability to identify strategic stories and develop them for multiple media platforms is essential to engage and influence key stakeholders. Using case studies and primary sources, students will analyze content strategies for digital storytelling. They will examine communication practices and narrative techniques used to create compelling brand, organizational and social impact stories from images, audio, text and visual media. Students will also learn to identify and develop digital story ideas that align with professional and organizational communication objectives.

COM738 - Persuasion & Public Opinion

This course introduces students to the dynamics of social influence. Students learn the theories, strategies, and techniques of persuasion as a means of shaping public opinion and attitudes. The course examines how individuals, business, government, and institutions craft messages and communicate through the press, entertainment media, advertising, and public relations. Primarily through public opinion research, students can ascertain and understand the beliefs, attitudes, and values of groups and society. Students learn how to craft persuasive messages, how to evaluate the attempts of others to persuade audiences, and how to recognize and avoid unethical attempts at persuasion.

COM742 - Integrated Marketing Communications

This course introduces students to the theory and practice of integrated marketing communication (IMC) and provide an overview of developments in the field. Students learn about the profession of corporate communication and its interface with society. Some of the topics addressed in the course include the relationship between public relations (PR) and marketing, the history and development of advertising and public relations, public opinion and its role in IMC planning, media relations, research for campaign design, global communication, and crisis management.

COM743 - Integrated Marketing Com & the Internet

This course introduces students to web based public relations and marketing strategies and emphasizes the effectiveness of the Internet as a direct and interactive communication channel with target audiences. Emphasis is placed on the role of the Internet as a critical element of the marketing communications mix with a focus on how the web has altered traditional marketing and public relations strategies.

COM744 - Integrated Marketing Com Planning

This course introduces students to the four-step process in planning and solving corporate communication problems. Students learn to apply course concepts to hypothetical situations through individual and group work on IMC cases. Group project assignments enable students to (1) gain experience in doing collaborative work and (2) develop a problem-solving approach to on-the-job situations that an IMC professional is likely to encounter. An important aspect of working on problems in class is an introduction to the various techniques and strategies of communicating with target audiences. In addition to the assigned reading material, the course also features guest speakers from the advertising and public relations professions to bring a real world dimension to the material.

COM750 - Intercultural Communication

This course examines communication issues that arise from contact between people from different cultural backgrounds in everyday life, social service encounters, and business transactions. The course uses interdisciplinary approaches to study how verbal and nonverbal presentation, ethnic, gender, and cultural differences affect communication. The course provides exercises in participation, analysis, and criticism of interethnic and interracial communications in small group settings. Students examine factors of international communication, such as the cultural, economic, political, and social influences and the role of communication in affecting social change in a wide variety of cultures and countries.

COM751 - Health Communication

This course provides students with an understanding of how to design and deliver media support services for health media productions, health communication campaigns, and organizations developing their health communication capacity. Focused activities reflect health and science themes to benefit the public at large, as well as special populations and health care institutions, such as hospitals. Students learn to use and value the media in its potential to be a resource for lifelong learning, health promotion, and positive social change through educating the population about health messages and wellness themes.

COM756 - Health Promotions & Campaigns

This course takes an applied approach to researching, planning, implementing, and evaluating health communication efforts. Through exposure to rich health communication campaign cases, students learn where and why some campaigns worked and others failed. Students design their own heath campaigns informed by theory and health models.

COM758 - Branding Health Services

Students in this course learn about branding as a marketing tool applied to health products, services, and campaigns. This course integrates theory with applications through the analysis of multiple case studies and branding strategies.

COM761 - Communicating in Groups and Teams

This course focuses on communication skills needed to lead teams and groups in interpersonal communication contexts. It examines leadership skills and communication strategies necessary for developing and maintaining effective professional relationships. Leading teams involves the use of communication skills in facilitating different personalities, cultures and competing agendas. Topics include enhancing professional relationships, attitudes and values, nonverbal communication, language, and methods of conflict resolution in group interactions.

COM762 - Communication Strategies for Leaders

This course provides a foundation for understanding the significance of communication strategies and skills and their application to developing capabilities for leadership in today’s complex and multi-faceted organizations. Students are exposed to many different styles of communication used by effective leaders, including contemporary collaborative models. The theoretical frames for communication and leadership provide students with perspectives that assist them in developing their own personal model for effective communication in their leadership roles.

COM795 - Thesis: Research Design

In this elective course, students work on completing their Thesis Proposal. Students will work independently, under the guidance of their professor, on identifying a research topic, completing a comprehensive literature review, and designing a research study on the topic. Accordingly, students will prepare a Thesis Proposal. Prerequisites: COM701, COM703, and having completed 18 graduate credits.

COM796 - Comprehensive Examination

The comprehensive examination provides evidence of student knowledge of key concepts, skills, and other important materials related to the communication field. Preparation throughout the semester includes reading and analyzing case studies related to the major with the completion of two Mock Exams for which students review previous course materials in order to analyze relevant issues and concepts in various case studies. The timed half day Final Comprehensive Exam requires the student to analyze case studies in the major and/ or in the area of concentration, by developing written responses that integrate skills, concepts and an understanding of course materials, coursework and other educational experiences in the degree program.

COM797 - Thesis

Students completing a master’s thesis design, conduct, and report original research related to their concentration, working closely with a faculty advisor in the department and following detailed guidelines provided by the department. Prerequisites: COM795

COM798 - Special Study Project

The project can be a document, a video, or a multi-media presentation developed under the guidance of a Lasell College faculty member to applying communication skills and professional expertise derived from the student's program of graduate study. Such projects are designed to solve some problem in communication that is relevant to the student's area of concentration in public relations or integrated marketing communications.Prerequsite: COM703

COM799 - Professional Internship

The internship is a hands-on working experience in the student’s field of concentration requiring a minimum of 150 hours of placement under the supervision of both an employer and a faculty member. Beginning in the semester preceding the internship placement, the student identifies what type of organization they desire for their internship. The student holds primary responsibility for obtaining a field experience site and is responsible for setting up interviews with prospective internship sites. Students may not perform internships at their current place of employment without prior consent of the Dean of Graduate and Professional Studies. This course is taken during the student’s final graduate semester.

MGMT700 - Global Leadership

This course considers the key aspects of what it means to be a leader in our ever-changing global business environment. Best practices and key considerations for developing global strategy, driving change around the world, managing multicultural teams, addressing the intricacies of a global supply chain, and the challenges we face from macro trends, such as climate change and sustainability. Formerly MBA706

MGMT702 - Research Methods

This course introduces both qualitative and quantitative research methodologies, providing the student with an overview of the different steps in the research process. The course evaluates common methods of data analysis, develops skills in critical thinking, and provides experience in data analysis using SPSS.

MGMT703 - Strategic Information Management

This course presents the conceptual foundations of information technology and examines the development, application, and advances of information technology resources in organizations. With a focus on the managerial perspective, students investigate issues related to the development of contemporary systems development approaches. Formerly MBA713

MGMT704 - Financial Management

This course focuses on understanding the fundamental principles of finance, including financial statement analysis, present/future value/ NPV/discounted cash flows, capital budgeting, and risk analysis.

MGMT705 - Organizational Theory

This course is an introduction to the significant theoretical frameworks that have emerged over time to describe and explain organizations. There is no single theory of organization but rather a body of theory relating to organizational development. Examining this body of theory will enable the student to 1) better understand human activity in an organizational environment from a theoretical perspective, and 2) use the knowledge as a guide for future managerial applications. Formerly MBA705

MGMT707 - Operations Strategy

This course involves the study of concepts relating to the operations function in both manufacturing and service organizations. Students study how the operations process is responsible for planning, organizing, and controlling resources in order to effectively and efficiently produce goods and services. Formerly - Operations Management. Formerly MBA716

MGMT714 - Principles of Project Management

This course focuses on the essentials of project management. It approaches project management from the standpoint of managing a single, stand-alone project that is small to medium in size. The course takes attendees through the project life cycle in the same sequence they would face when managing a real project in the workplace. Topics covered include the product and project life cycles, including initiation, planning, executing, controlling, and closing.

MGMT721 - Elder Care Policy & Politics

This course examines the environment in which elder care services are delivered. The course examines legal, regulatory and public policy issues, as well as some of the resulting financing options (e.g. Medicare, Medicaid, and private long-term care insurance).

MGMT722 - Housing & Long-Term Care Options

This course introduces issues related to housing and long-term care options for older adults. The course examines the continuum of care available, including home care, adult day care, assisted living, CCRCs, nursing homes, and general retirement communities.

MGMT724 - Marketing to Seniors

This course utilizes a combination of family life cycle and cohort marketing frameworks to understand the issues in marketing products and services to elderly consumers. Students prepare detailed marketing plans and implementation programs for firms or organizations specializing in senior customers.

MGMT726 - Services & Programs for Older Adults

This course examines the theory and practices relevant to the management and administration of programs for the elderly. Deficiencies in current programs and alternative modes of care for the elderly are explored.

MGMT728 - Human Resources Management

This course examines the staffing function of management including planning, recruiting, selection, training, motivation, appraisal, compensation, labor laws, and organizational development. The course also addresses the current issues affecting the human resource manager including the changing work force and need to increase productivity as well as changes in the areas of unions and affirmative action.

MGMT730 - Health Management for Seniors

Health management for older adults is a major issue in contemporary society. This course pro­vides the knowledge base and skill set necessary for interdisciplinary professional practice. The course is conducted in collaboration among Harvard Medical School, Simmons School of Social Work, Massachusetts General Hospital Institute of Health Professions, Boston University Sargent College of Health and Rehabilitation Sciences, and Northeastern University School of Pharmacy.

MGMT731 - Human Resource Law & Compliance

This course introduces students to individual employment law, which is concerned with rules that govern the relations between employers and employees, primarily as applicable to non-unionized workers. The course includes such subject areas as identifying a contract of employment, creation and modification of the employment relationship, the common law obligations of employee and employer, the employer’s statutory obligations to its employees, privacy in the workplace, human rights legislation in the workplace, and the termination of employment.

MGMT734 - Aging in American Society

This class audits the historical views of aging, contrasting earlier perspectives with current ones. Students discuss the position of the elderly in today's American society, with an emphasis on status, heritage, and culture. In addition, students examine the current trends and practices affecting the elderly in American society, including work habits, retirement, and long-term care options.Formerly - MGMT720

MGMT736 - Leadership & Operations in Lodging Mgmt

This course explores successful leadership practices and evaluates organizational models of service and operations within various lodging settings. Leadership principles and management methodologies are assessed and market positioning and operational structures are examined as they related to each segment including hotels, resorts, bed and breakfasts, campsites, and other lodging properties. Topics covered include: best practices of lodging managers, service design and development, organizational structures, and service system procedures.

MGMT740 - Consumer Behavior

This course explores how and why consumers behave the way they do. Consumers can be indi­vidual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.

MGMT741 - Marketing Research & Data Analytics

This course provides an in-depth study of the marketing research process and how data analytics are an integral part to strategic decision making in the current business environment. The course will integrate the primary research process with secondary data analytics and review the tools used to gather, interpret, analyze and present data to management for better decision-making. Through a project-based approach, students will learn how to conduct research and integrate data analytics in a manner relevant to the business challenge.

MGMT743 - Fundraising Concepts & Practices

The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.

MGMT744 - Global Marketing

The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on devel­oping global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets. Formerly MBA715

MGMT745 - Strategic Marketing

This course provides an overview of data-driven strategic marketing; the management, planning and control of the function and the process. Designed as a foundation course for the Masters in Marketing, an emphasis is placed on developing the skills to lead, plan, implement and measure strategic marketing initiatives within the dynamics of today’s organization. Formerly MGMT706

MGMT746 - Digital Marketing

This course provides a practical view of how Digital Marketing has grown to become a strategic foundation for today’s marketer. It is critical to have a basic understanding of the tools and best practices of Digital Marketing and how they are applied to build marketing programs that are smarter and faster. The course will cover how branding and marketing messages translate across digital platforms and how the latest techniques to reach and engage audiences are assessed and integrated into the marketing strategy.

MGMT747 - Event Management Operations

This course presents a detailed look at operations within the major segments of the event industry including meetings, expositions, special events, and conventions. The course highlights the role of the event manager, whose responsibilities include planning, organizing, directing, and controlling various types of events as well as it’s relationships with outside vendors, contractors, and clientele. Students will explore advanced procedural methodologies as they relate to successful practices within each segment.

MGMT749 - Ethical Theory & Management

This introduces the discipline of ethical analysis and its application to management. The course examines different methods of value clarifications, the sources of ethical conflict in management practices, the structure of ethical argu­ments, as well as the ethical theories and principles associated with management. The course also explores how these concepts are concretely applied in organizations and professional life. Formerly MBA707

MGMT750 - Ldrship & Ops in Casino & Resort Mgmt

This course explores successful leadership practices and evaluates organizational models of service and operations within casino and resort settings. Leadership principles and management methodologies are assessed and market positioning and operational structures are examined within resort, cruise, and casino properties. Topics covered include: best practices, service design and development, organizational structures, and service system procedures.

MGMT751 - Business Strategy

This course studies strategy formulation and implementation in international and domestic business enterprise. Case analysis and other appropriate methodologies are used to develop the skills and judgment necessary to provide overall direction to the organization. In particular, the course emphasizes the translation of strategy formulation to strategy implementation.

MGMT752 - Change Management

This course focuses on how organizational change can be managed. In order to survive in rapidly changing and highly competitive operating environments, organizations must learn how to continually adapt, evolve, contract, expand, and innovate. Organizational change management is about implementation of business strategies, and more generally, new ideas and practices.

MGMT754 - Revenue Management in Hospitality

This course provides an advanced overview of the revenue management function in the hospitality industry. Revenue management is a method for managing capacity profitably. This course offers an integrated approach to maximizing revenue that includes capacity analysis, demand forecasting, variable pricing, and distribution technology. The objective of this course is to allow students to learn how to apply the principles of revenue management to maximize profitability within the hospitality and events industries. Topics covered include forecasting, overbooking, reservations systems, information technology, process design, pricing, and management and marketing issues.

MGMT755 - Sustainability in Hosp & Event Mgmt

This course takes a progressive look at sustainability issues as they relate to the hospitality and events industries. Students will examine current statistics and environmental problems created by the tourism and events industries, best practices for operations and hospitality business development, and the greening and greenwashing of current hospitality business operations. Students will learn to develop and analyze impactful sustainable practices within the various segments of each industry.

MGMT756 - Policy & Brand Management in Hospitality

This course focuses on management strategies, policy formulation, and strategic operations at upper management levels and explores the importance of customer service as it relates to the organization's brand and service environment. Students will spend the semester learning to analyze consumer feedback to create methods of measuring and assessing customer satisfaction, using critical thinking to examine the significance of organizational branding, consumer trends, and government regulation, and learning to manage a global market in order to operate hospitality businesses with continuous profitability.

MGMT757 - Hosp & Event Law, Ethics, & Risk Mgmt

This course examines how ethical business making decisions effect others, the codes of law relating to the foodservice, travel, event management, and lodging industries, and other relevant topics such as labor relations, security, loss prevention, safety, and risk management. Students will learn about strategic planning and ethical decision-making tactics, why laws are important to the hospitality industry, and the possible consequences of not adhering to these laws and regulations. Repercussions of legal issues are assessed and current issues such as diversity training, sexual harassment policies, and safety and security are examined. Students will study legal procedures, contract law, negligence, consumer relationships, franchise law, and liabilities related to food and alcohol service.

MGMT758 - Service Quality Management

This course explores the application of advanced quality management theories and techniques in lodging, events, and tourism operations with a focus on organizational effectiveness. Case studies and real-life examples facilitate students’ synthesis of previous knowledge with the principles of service quality, and excellence. Students will design and complete a service audit of a local hospitality organization. This is a research-intensive course.

MGMT760 - New Product Development

The main objective of this course is to provide a framework so that students gain a fundamental understanding of the new product development and introduction process. The course emphasizes the process of new product development, from idea generation to commercialization, and the critical role it plays in driving innovation and growth. It will provide practical tools to develop and implement launch plans for new products, services and brands.

MGMT761 - Performance MGMT & Employee Development

Employees and managers often complain about the effectiveness of performance management systems, performance appraisal and employee development. Whether it’s a lack of clear performance goals, honest feedback or technology issues, complaints can center around the system’s tools and processes but often meet resistance because of its personal and sometimes threatening nature. In this course, students will consider functional best practices to develop a performance management system that considers not only the organizational goals but the human factor in its design.

MGMT762 - Employee Relations, Engage & Retention

Employee relations initiatives which considers engagement and retention leads to enhanced employee involvement and dedication to the organization. Employees who are engaged are more productive, content and more likely to be loyal to an organization. This course provides a practical view of how employee relations, engagement and retention initiatives have grown to become a strategic foundation for today’s organization with a focus on the most recent tools and best practices.

MGMT763 - Employee Learning & Development

Human resource development is critical to the success of today’s organization. Whether learning and development is needed to increase overall effectiveness, retain and motivate employees or drive innovation, a well-designed learning and development initiative can create a competitive edge. In this course, students will learn how to build learning and development programs that address the needs of the organization in the context of its business model and growth objectives.

MGMT764 - Diversity, Inclusion & Countering Bias

In today's increasingly diverse, global, interconnected business world, diversity and inclusion is no longer just the right thing to do, it is a core leadership competency and central to the success of business. This course provides a foundation for human resource professionals to best handle current issues of diversity, inclusion and countering bias. It provides a basic understanding of the tools and best practices that will foster a culture that respects individuality, encourages belonging, and focuses on the strengths of differences.

MGMT765 - Project, Program & Portfolio Management

In today’s business environment, leading projects, programs and/or business portfolios requires common critical skills regardless of geography, industry or domain. In this course, you will learn to apply those critical skills that will ensure your projects are on time, on budget and meeting the organization’s strategic goals. It is designed to align with the content of PMP certification series for project, program and portfolio management.

MGMT766 - PM Tools & Technology

Organizations that are agile and responsive to market dynamics complete more of their projects successfully and efficiently than their slower-moving counterparts. Project managers must utilize agile approaches, possess strong collaboration skills, embrace complexity and thrive on rapid response times to be competitive in an environment of rapid change. Projects and teams today are increasingly global and virtual, and scheduling is key to managing activities, resources, dependencies and ultimately, project outcomes. Designed to align with PMI, this course will expose the student to the latest principles, tools and technologies to enhance project management accuracy and efficiency.

MGMT767 - Risk Management

For the high-performing project manager, advanced skills in risk management are critical in protecting the needs of today’s organization. Designed to align with the content covered in the PMI-RMP distinction, this course will cover the basics of this specialized function as it relates to the project environment that is increasingly global, virtual and complex.

MGMT768 - Quantitative Anlys for Manag Decision-Ma

Quantitative and statistical skills provide managers with more confidence in dealing with uncertainty in spite of the flood of available data. The course encourages students to think analytically and to reason logically using available information and appropriate technology in order to solve problems and make decisions. Course topics include decision making under uncertainty, time series forecasting, linear programming and the transportation method. Formerly MBA708

MGMT769 - Stat Tech & Analysis for Decision Making

This course covers basic statistical techniques in a managerial setting featuring case studies and conceptual exercises. Statistical topics include effective use of numerical and graphical summaries, estimation and confidence intervals, hypothesis testing and regression. A few more advanced topics such as data mining, the Bayesian paradigm and principles of model building may be encountered during projects. Formerly MBA709

MGMT771 - Accounting for Managers

As the language of business and the cornerstone of our capital markets, accounting provides terminology, frameworks, and concepts with which to analyze and understand the financial consequences of business activities. This course explains the basics of accounting, links accounting to financial statements, analyzes financial statements and works through economic analysis of investments. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. The course highlights how managers use cost, cash flow and financial reporting information in their decisions. Pre-requisites: PMBA 708, 709, 710 with a grade of B- or better. Formerly MBA711

MGMT772 - Financial Analysis for Managers

The primary purpose of this course is to help you develop a high degree of financial statement, financial analysis, and financial management expertise in order to enhance your capabilities as an informed manager and decision maker. In addition, this course has a global perspective which examines the operation of the foreign exchange markets, foreign exchange risk management, sources and instruments of international financing, foreign direct investment and the management of political risk, multinational capital budgeting, and financing control systems for the multinational firm. Formerly MBA712

MGMT798 - Research Project Capstone

In this course, students undertake comprehensive research projects under the direction of a faculty mentor. The project is an intensive study based on action research models from the behavioral sciences enabling the student to demonstrate the mastery of the concepts, ideas, knowledge, and insights implicit in the Master of Science in Management curriculum. No later than the semester preceding the undertaking of the Research Project, the student should present to the designated faculty mentor a two-page summary of the proposed research. Each student makes a public and professional presentation of their Capstone Project findings. This course is taken during the student's final graduate semester.

MGMT799 - Internship Capstone

The internship is a hands-on working experience in the student’s field of concentration requiring a minimum of 150 hours of placement under the supervision of both an employer and a faculty member. Beginning in the semester preceding the internship placement, the student identifies what type of organization they desire for their internship. The student holds primary responsibility for obtaining a field experience site and is responsible for setting up interviews with prospective internship sites Students may not perform internships at their current place of employment without prior consent of the Dean of Graduate and Professional Studies. This course is taken during the student’s final graduate semester