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Lasell University
Lasell University

2019 - 2020 Academic Catalog

Teaching English Learners with Disabilities Certificate

NOTE:  Students can elect to earn 120 PDPS or 6 credits for the entire certificate.

The concentration in ELL/SPED provides post-baccalaureate students with the knowledge and skills to work with bilingual English learners who may have special education needs and services across all educational settings.  The program is 100% online and provides an opportunity for a national audience of educators, psychologists, and administrators to enrich their skills in working with the population.  Also, the certificate also addresses the Professional Standards for Teachers required by the state of Massachusetts to maintain their licensure requirements for serving ELLs with or without special education needs and students with disabilities who are not English learners.

ELSP701: Fundamentals of Bilingual Special Education: Policies, Laws, and Practice
ELSP702: Removing Barriers for Classroom Assessment and Instruction of Bilingual Students
ELSP703: Assessment for Equity and Inclusion of Bilingual Students with and without Disabilities
ELSP704: Culturally Responsive Individualized Educational Planning for Bilingual Students with Disabilities

COM725 - Advertising

The emphasis in this course is on the role of strategic thinking about promotional elements in the field of advertising. The development of an integrated marketing communications program requires an understanding of the overall marketing process, including how organizations plan for advertising and determine their advertising goals and objectives. Students in this course examine the process of planning, developing, and executing an advertising campaign and related integrated marketing communications programs, as well as the various factors and considerations that influence this process. Advertising starts with research, and moves through analysis, planning, action and evaluation; hence, this course requires students to undertake the kind of strategic thinking, planning, and execution that is done by marketers, researchers, media planners, and copywriters. Throughout the course, students learn how advertising is regulated and about the key social issues and consumer problems with advertising.

COM742 - Integrated Marketing Communications

This course introduces students to the theory and practice of integrated marketing communication (IMC) and provide an overview of developments in the field. Students learn about the profession of corporate communication and its interface with society. Some of the topics addressed in the course include the relationship between public relations (PR) and marketing, the history and development of advertising and public relations, public opinion and its role in IMC planning, media relations, research for campaign design, global communication, and crisis management.

MGMT740 - Consumer Behavior

This course explores how and why consumers behave the way they do. Consumers can be indi­vidual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.