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2016 - 2017 Academic Catalog

Sport Hospitality Management

Sport venues and sporting events are major stakeholders in the entertainment/event industry. The Sport Hospitality certificate gives working professionals an advantage in the sport industry with courses targeting essential marketing and management skills. This certificate can also be used to continue into Lasell’s Master of Science in Sport Management Program. Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.

SMGT721 - Introduction to Sport Hospitality

This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.

SMGT723 - Sport Sales Strategies

This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.

MGMT743 - Fundraising Concepts & Practices

The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.

SMGT713 - International Sport Management

International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

SMGT722 - Managing Sport Facilities/Special Events

This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.