Sport Hospitality Management Concentration
The Sport Hospitality concentration provides a unique opportunity for students from varied bachelor's programs, such as hospitality and event management, marketing, business management or communication to develop their expertise in sport hospitality management. Courses specific to sport facilities, sport events, and sport sales enable students to gain the essential business and marketing principles for career entry to the industry.
Course Code | Course Title | Credits |
---|---|---|
Core Courses | ||
COM705 | Media Relations | 3 |
SMGT701 | Current Issues in Sports | 3 |
SMGT703 | Sport Sponsorship & Marketing | 3 |
SMGT704 | Sport & the Law | 3 |
SMGT705 | Fin Management in the Sport Industry | 3 |
SMGT709 | Managing Diversity in Sport Organization | 3 |
SMGT711 | Sport Leadership to Shape the Future | 3 |
SMGT780 | Research & Design in the Sport Industry | 3 |
Capstone Options | ||
SMGT781 | Writing & Reporting Research in Sport | 3 |
SMGT797 | Internship | 3 |
Concentration Courses | ||
SMGT721 | Introduction to Sport Hospitality | 3 |
SMGT723 | Sport Sales Strategies | 3 |
Choose 1 of the following: | ||
MGMT743 | Fundraising Concepts & Practices | 3 |
SMGT713 | International Sport Management | 3 |
SMGT722 | Managing Sport Facilities/Special Events | 3 |
Capstone Options
Students pursuing the thesis option as their Capstone are required to take SMGT 781, Writing & Reporting Research in Sport, to fulfill their requirements.
Students pursuing the non-thesis option as their Capstone are required to take the following 3-credit course:
SMGT 797 Internship
NOTE:
SMGT 701 and SMGT 703 can be substituted for additional concentration courses. For example, if a student desires to take a majority of the courses listed under their designated concentration, the student may petition the Department Chair for permission to substitute those courses with concentration courses.
SMGT701 - Current Issues in Sports
This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.
SMGT703 - Sport Sponsorship & Marketing
This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management are introduced and how they relate to the global sport industry.
SMGT704 - Sport & the Law
This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.
SMGT705 - Fin Management in the Sport Industry
Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.
SMGT707 - Exec & Strat leadership in the Sport Ind
Executive and Strategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. As such, it falls to the League Commissioner, Athletic Director, Director of Recreation, and his or her top leadership teams to design, chart, and evaluate corporate level strategy. This course introduces you to the executive and strategic leadership processes in the sport industry and does so by placing you in the role of Commissioner, Athletic Director or Sport manager. In this role, you will be required to make and defend a broad range of strategic decisions. This class will dwell almost exclusively on comprehensive case analysis, or as it is generally called, the Strategic Analysis and the strategic decision-making processes used in the sport industry.
SMGT709 - Managing Diversity in Sport Organization
Managing Diversity in Sport Organization
SMGT711 - Sport Leadership to Shape the Future
In this course, students explore the role of leadership in shaping sport organizations. The role of leadership of individuals and groups to generate and sustain significant processes of change is explored.
SMGT712 - Intercollegiate Rules & Procedures
This course explores the policies and procedures of intercollegiate governing bodies. Areas discussed are bylaws, rules, compliance, and athlete eligibility that apply to member institutions in America.
SMGT713 - International Sport Management
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.
SMGT721 - Introduction to Sport Hospitality
This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.
SMGT722 - Managing Sport Facilities/Special Events
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.
SMGT723 - Sport Sales Strategies
This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.
SMGT731 - Ethical Non-Profit Sport Management
In this course, leaders in the sport non-profit sector demonstrate best practices by being cognizant of legal mandates, as well as ethical and fiscal responsibilities within the strategic organizational framework.
SMGT780 - Research & Design in the Sport Industry
Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. By the end of the course students must submit a research project, paper, or report stating the sport industry problem or issue examined, setting out their analysis of the causes of the problem, data collected, analysis of findings, summary or conclusions with recommendations for their proposed remedies, and discussion of the potential impact of their proposed recommendation on the sport industry
SMGT781 - Writing & Reporting Research in Sport
The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry. Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.
SMGT797 - Internship
Internship
Cristina Haverty
Associate Vice President of Workforce Development and Global Engagement
Office: Alexander STC
Email: chaverty@lasell.edu
Lori Rosenthal
Assistant Provost; Professor of Psychology
Office: Plummer
Email: lrosenthal@lasell.edu
Keith Belmore
Associate Professor of Athletic Training and Graduate Chair of Athletic Training
Office: Alexander STC 104N
Email: KBelmore@lasell.edu
Linda Bucci
Professor & Program Chair of Justice Studies, Graduate Chair of Criminal Justice
Office: Plummer
Email: lbucci@lasell.edu
Sarah Giasullo
Assistant Professor of Athletic Training; Graduate Chair of Health Sciences
Office: Alexander STC 104T
Email: SGiasullo@lasell.edu
Janet Huetteman
Graduate Chair of Management and Marketing; Associate Professor of Marketing
Office: 23 Maple Street, Office #5
Email: JHuetteman@lasell.edu
Young-Tae Kim
Associate Professor of Sport Management; Graduate Interim Chair of Sport Management
Office: Alexandar STC
Email: ykim@lasell.edu
Ron Laham
Assistant Professor of Athletic Training/ Exercise Science
Office: Alexander STC
Email: RLaham@lasell.edu
Meryl Perlson
Chair of Communication; Professor of Communication
Office: Donahue 107
Email: mperlson@lasell.edu
Matthew Reilly
Chair of Business and Interim Chair of Sport Management; Assistant Professor of Business
Office: DeArment
Email: MReilly@lasell.edu
Claudia Rinaldi
The Joan Weiler Arnow ’49 Professor/Professor of Education, Chair of Education
Office: Brennan Library
Email: CRinaldi@lasell.edu
Daniel Sargeant
Associate Professor of Sport Management
Office: Alexander STC
Email: DSargeant@lasell.edu
Nancy Waldron
Assistant Provost; Professor of Entrepreneurship and Management
Office: DeArment
Email: nwaldron@lasell.edu
Brian Wardyga
Professor of Communication; General Manager, 109.2FM WLAS & LCTV
Office: Brennan Library, G04F
Email: bwardyga@lasell.edu
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