Marketing
Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.
Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.
| Course Code | Course Title | Credits |
|---|---|---|
| Core Courses | ||
| MGMT740 | Consumer Behavior | 3 |
| MGMT741 | Marketing Research | 3 |
| MGMT744 | Global Marketing | 3 |
The certificate program is structured as follows:
- 15 credits are required for a graduate certificate.
- 9 required concentration credits (3 courses)
- 6 elective credits (2 courses) - view elective courses
Cristina Haverty
Associate Vice President of Workforce Development and Global Engagement
Office: Alexander STC
Email: chaverty@lasell.edu
Lori Rosenthal
Assistant Provost; Professor of Psychology
Office: Plummer
Email: lrosenthal@lasell.edu
Keith Belmore
Associate Professor of Athletic Training and Graduate Chair of Athletic Training
Office: Alexander STC 104N
Email: KBelmore@lasell.edu
Linda Bucci
Professor & Program Chair of Justice Studies, Graduate Chair of Criminal Justice
Office: Plummer
Email: lbucci@lasell.edu
Sarah Giasullo
Assistant Professor of Athletic Training; Graduate Chair of Health Sciences
Office: Alexander STC 104T
Email: SGiasullo@lasell.edu
Janet Huetteman
Graduate Chair of Management and Marketing; Associate Professor of Marketing
Office: 23 Maple Street, Office #5
Email: JHuetteman@lasell.edu
Young-Tae Kim
Associate Professor of Sport Management; Graduate Interim Chair of Sport Management
Office: Alexandar STC
Email: ykim@lasell.edu
Ron Laham
Assistant Professor of Athletic Training/ Exercise Science
Office: Alexander STC
Email: RLaham@lasell.edu
Meryl Perlson
Chair of Communication; Professor of Communication
Office: Donahue 107
Email: mperlson@lasell.edu
Matthew Reilly
Chair of Business and Interim Chair of Sport Management; Assistant Professor of Business
Office: DeArment
Email: MReilly@lasell.edu
Claudia Rinaldi
The Joan Weiler Arnow ’49 Professor/Professor of Education, Chair of Education
Office: Brennan Library
Email: CRinaldi@lasell.edu
Nancy Waldron
Assistant Provost; Professor of Entrepreneurship and Management
Office: DeArment
Email: nwaldron@lasell.edu
Brian Wardyga
Professor of Communication; General Manager, 109.2FM WLAS & LCTV
Office: Brennan Library, G04F
Email: bwardyga@lasell.edu
- Academic Policies
- Admission to Graduate Studies
- Course Descriptions
- Course Descriptions
- Graduate Financial Information
-
Programs of Study
- Professional MBA
- Master of Education
- Master of Science in Communication
- Master of Science in Criminal Justice
- Master of Science in Management
- Master of Science in Rehabilitation Science
- Master of Science in Sport Management
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Graduate Certificates
- Elder Care Management
- Emergency and Crisis Management
- Health Communication
- Hospitality and Event Management
- Homeland Security and Global Justice
- Human Resources Management
- Integrated Marketing Communication
- Management
- Marketing
- Non-Profit Management
- Project Management
- Public Relations
- Sport Hospitality Management
- Sport Leadership
- Sport Non-Profit Management
- Violence Prevention and Advocacy