Fashion Media and Marketing minor
Minor
The Fashion Media & Marketing minor allows other majors to engage in a discipline-specific, condensed study of fashion media and marketing. The minor consists courses that provide a basic understanding of how fashion communication is organized as well as electives courses that offer a chance to explore various aspects of fashion media and marketing, such as styling, digital marketing, technology, and trend forecasting.
The Business of Fashion is a survey course that takes an interdisciplinary approach to the fashion business as it relates to cultural, historic, economic, and contemporary influences, giving students a basic understanding of the terms and concepts associated with the fashion and retail industries. The concepts and practices developed are applicable to the many career paths possible within the Fashion Industry.
This course examines common communication strategies used in the fashion industry. Students analyze the different channels of holistic and brand centered communication. This includes maintaining consistency through various marketing venues, messaging through traditional and new media channels such as social media. Students will develop creative plans in all areas of content including a basic understanding of video use.